Hardworking. Genuine. Humble – Just a few words to describe the people of Lynchburg, Tennessee and the whiskey makers at the Jack Daniel Distillery. `
The new Gentleman Jack TV ad is reminiscent of a “Vanity Fair” photo shoot and features the actual Jack Daniel Distillery workers sophisticatedly dressed, looking distinguished among their natural surroundings.
Even though Gentleman Jack gets its ultimate smoothness from a mellowing process it undergoes not once but twice, it begins with the same special ingredients that makes it a Jack Daniel’s Tennessee Whiskey: the pride and craftmanship that goes into making every drop as true as ever to the place and people of Lynchburg, Tennessee.
Gentleman Jack: Extra smooth for generations to come
Meet foreman Chris Grizzard Junior, from the warehousing department. Chris is responsible for rolling barrels and making sure they are entered and removed from warehouses safely and efficiently, it is these handcrafted barrels that give the whiskey all its colour and over half of its flavour.
Having worked at the distillery for 13 years alongside his father Chris Grizzard Senior who has been at the distillery for 44 years, the Grizzard family best represents the smooth transition from Jack Daniel’s Tennessee Whiskey (Old No.7) to the double mellowed Gentleman Jack.
For Grizzard, no matter whether he’s working at the distillery, or taking part in sports or social activities, he lives his life by the one guiding principle that Mr. Jack himself left behind: “Every day we make it, we make it the best we can”. This slogan carries through the town of Lynchburg. Chris loves that he grew up in a place where everyone knows everyone, and everyone is part of the family; good, hardworking, caring people.
After a fulfilling day at the distillery, Grizzard enjoys his Gentleman Jack with four cubes in his glass; he shakes it well, smells it, takes a sip leaning back in his chair, and says “Yep, that’s some fine whiskey”.
“And then I start dealing the cards to my buddies and we have great conversations. I love enjoying some simple living in this town we call home – Lynchburg.”
The TV ad portrays Chris Junior’s love for family, meticulously dressed alongside his father sharing a generational moment that characterises the overall goodness, hard work and care they together invest into making/crafting Gentleman Jack.
The Grizzards Behind the scene: www.facebook.com/JackDanielsSA/videos/1337310666380770/