Introducing the Red Heart Crew
Five of South Africa’s bravest, boldest and most authentic artists and sport stars have been hand picked to join forces as the official Red Heart Rum Crew to create memorable moments by living with heart.
The crew, consisting of SAMA Award-winner Kwesta, pro-skater Jean-marc Johannes, ex-Springbok rugby player Breyton Paulse, pioneering graffiti artist Falko One, and expert innovators Fixin’ Diaries are all set to take on a series of challenges that will celebrate their authentic way of living with heart, motivating their fans to do the same.
“Together, this crew embodies the very notion of living with heart, they’re challenging, spontaneous, authentic and fun. Humans are creatures of habit, but the moment we do something a little out-of-the-box, a little out of character we remember it. These are the moments the Red Heart Crew wants to create and encourage,” says Melanie Campbell, Head of Marketing: White Spirits & Rums at Pernod Ricard.
Senzo Mfundo Vilakazi, better known as Kwesta, is a force creating constant buzz in the music industry. As the winner of a SA Hip Hop Music Award for Best Song of 2016, Kwesta will encourage others to put their own spin on things, creating their own memorable moments.
Pro-skater Jean-marc, has been perfecting his repertoire of tricks since the tender age of 11 when he entered and won his first skateboard contest. Today, he’s part of the Global Top 100 Action Sport Athletes, one of the top three skaters in SA and the only South African to win gold at the FISE World Championships. Jean-marc is set to break his own mould and try something for the very first time.
Legendary graffiti artist, Falko One, casually started writing his nickname on walls since 1994, however today he travels the world, mapping out murals that uplift and inspire rural communities from the Kalahari to India. For Falko, living with heart is daring to just get out there and leave his mark wherever he goes.
Relentlessly cheerful, Springbok rugby idol Breyton Paulse is the perfect success story. Having accomplished and experienced so much in his action-packed lifetime, Breyton is ready to build a team, because being part of the Red Heart Rum Crew means less is not more, more is more.
Hussain van Roos represents Fixin’ Diaries, a passionate collective of young entrepreneurs who put a spin on a modern day life by building and repairing custom-fixie bicycles and hosting weekly social rides through Gauteng. As creatives and innovators Fixin’ Diaries will find someone who inspires them, collaborating with them to create something one-of-a-kind. Watch this space.
“It’s all about saying ‘let’s give it a bash’!” concludes Campbell, “The idea is not to be different but to do things differently. We salute anyone who dares to push their own limit and live with heart.”