Johannesburg, Thursday, 12 October 2017 – A first of its kind in South Africa, Steve Madden and Moozlie are proud to announce a new collaboration, Moozlie Versus X Steve Madden Music.
This announcement comes just a day before the highly anticipated release of Moozlie’s debut mixtape, Versus, which has already been a topic of great interest the whole week amongst her fans and music industry pundits.
Steve Madden launched the footwear label’s music program, Steve Madden Music in South Africa in late 2016. The global initiative dedicates itself to scouting, highlighting and supporting artists who unapologetically resonate within a unique sound.
“The first Steve Madden Music collaboration in South Africa is the purposeful choice of an artist who not only displays a versatile mix of musical talent but carries the fierce and fancy Steve Madden persona. Upon hearing of Moozlie’s interest in recording a mixtape, the potential to support and elevate her sound seemed undeniable. The co-creation of ‘Versus’ is spearheaded by Moozlie’s creative process and supported further by Steve Madden,” shares Sarah Vance, Steve Madden SA Marketing Manager.
It’s unquestionable that Moozlie is one of the front runners in the South African urban pop culture landscape when it comes to the way she carries herself, dresses and communicates. Over the past few years, Moozlie has been laying the foundation to building an iconic brand, and now at 25 years of age, she is definitely coming into her own.
“The Steve Madden Music collaboration with Moozlie Versus is testament to the brand strength of Moozlie and her consistency in staying true to herself. The collaboration is a perfect fit and something we as a team are extremely excited about. We can’t wait for everyone to hear the Moozlie Versus X Steve Madden Music mixtape dropping tomorrow,” expresses Sbudaroc, Director of SBR Projects, which is the management home of Moozlie.
Stay connected to Moozlie’s timeline for more info on tomorrow’s release of Moozlie Versus X Steve Madden Music, a first for South Africa.