Digital & mobile technology optimized by celebrities is now a reality!
South Africa – Johannesburg: On Thursday, 30 November 2017, South African rap artist, Kiernan Forbes famously known as AKA, The SupaMega, launched the much anticipate new business venture, Beam Digital with his business partners MiCore and Celebrity Services Africa. Media and A-list personalities close to the company attended the successful launch that was held in Bryanston at the Beam Digital Head Offices. Beam Digital is set to revolutionize the way in which artists and their fans engage through the application of innovative mobile technologies.
Beam Digital will empower celebrities (musicians, actors, models and sports-players) to engage with their fans through broadcasts across exciting digital platforms, celebrities own customized mobile devices, loyalty programs, discounts and an extensive range of value added mobile services.
“The digital revolution is driving technological change at a pace that has never been seen before and followers are expecting more from the artists they support. It’s been a dream of mine to be able to empower my fellow artists by connecting them more significantly with their fans through innovative tech & digital solutions. I’ve been looking for the next big thing and I believe this is it!” says Kiernan.
Beam Digital brings together Kiernan’s own business, The Beam Group, Celebrity Services Africa (C.S.A), a leading, global talent & media agency whose vision is to develop a media and entertainment marketplace across the African continent and MiCore Holdings, an innovation-first, mobile technology solutions provider.
“Historically exclusive content on digital platforms in Africa has been limited. Beam Digital is about democratizing media and entertainment on the continent and we’re looking forward to being part of the process where artists and the fans will benefit,” says Marc Le Chat, CSA co-founder and executive director.
With the spectacular growth of the mobile industry across the continent, Africa will have 560M smartphones in market by 2020. This paired with a booming entertainment industry means that Beam Digital’s entry into the market couldn’t come at a better time.
“MicCore has partnered with the Beam Group to provide the backend digital solutions to create a platform of value for celebrities in the entertainment, religious, sporting and music environments. We are excited to partner in Beam in bringing Beam Digital to reality,” says Graeme Hornsby, CEO, MiCore.
Beam Digital’s products will include a new, celebrity-branded smartphone, proudly made in South Africa, will be released in February 2018 and will include the latest features together with exclusive content and services to reward fans.
Beam Digital also has an innovative messaging, BeamTawk, an innoviative mobile messaging platform catering to both smart and feature phones, that allows artists to connect with their fans and engage with them directly.
BeamRepair, meanwhile, is a network of mobile device repair centres across South Africa that will provide much needed job creation and skills development. Customers will be able to have their devices collected, repaired and delivered back, all within 24 hours.
Other products and services, include a multi channel mobile TV station, BeamTV; BeamTunes, artists own online music store; BeamMarket, an e-commerce site selling artist’s own merchandise and; BeamCoin, an e-wallet and digital currency solution.
For Kiernan, his heart belongs to the artists and the fans: “My greatest wish is for Beam Digital to empower talent to grow their brands by knowing their fans. By owning their data base, artists can engage more powerfully and directly with their followers and, by leveraging data-driven knowledge ahead of brand endorsements & agreements, they’ll become masters of their own destiny.”
The following solutions and platforms will be launched in the first phase of Beam Digital:
About the Beam Group:
Beam Group Unlocked and Empowered, is a company that is founded by Prince Costinyo and Kiernan Forbes, otherwise known as the multi award-winning South African hip-hop artist “AKA”. Kiernan himself on Social Media coined the colloquial use of the term “Beams”. This term alludes to bright lights, star power and ultimate success. This is the underlying philosophy of the group and is the driving force behind all we do. The concept of Beam Group was conceived in 2016 and the idea being to form a synergistic group of companies operating in the music, brand and media spaces. We are on a mission to deliver organic, profitable and sustainable growth for our partners and clients by leveraging the tools, resources and expertise at our disposal to connect our brands, as well as those of our clients, to the consumers.
With over 8 years of combined experience within the music and marketing industries, the vision was to create a premier brand management company, providing a focused array of interrelated consumer products and services. This group of companies comprises of the holding company, Beam Group (Pty) Ltd, as well as the following subsidiaries: SupaMega Show; AKA Foundation; SupaMega Merch; 3rdWorld Design; Beam Music.
MiCore Holdings (Pty) Ltd is an organization developed to help support and grow an entrepreneurial spirit both in South Africa and globally. Economic inclusion is at the core of what we do, working daily to drive the growth of small business to benefit entrepreneurs.
A culture of integrity, combined with a history of good corporate citizenship and a vested interest in the stability and growth of the South African economy underpins the company’s direction of striking a balance between economic and social issues, in Skills Development, Enterprise Development and Socio-Economic Development areas of our nation as a whole. Simplification, customer service and innovation are the values which have epitomized the company’s vision since inception.
About CELEBRITY SERVICES AFRICA (C.S.A.):
C.S.A. is a global talent, communications and events agency with offices in Cape Town, Lagos and Los Angeles. As a talent agency, C.S.A. works with some of Africa’s most prominent stars across music, fashion, media, fashion and art while its communications division has created and run successful projects & campaigns for some of the world’s largest multi-national companies.
C.S.A.’s digital department is not only a leader in strategic content development & placement, but also runs its own platforms: The Wire (a weekly mailer on African culture & happenings) and On The Radar, a quarterly Pan-African urban culture report that identifies the next generation of African talent including musicians, artists, social innovators and sports stars. The Events division, meanwhile, has managed a number of major events, including the FIFA World Cup 2010 Fan Walk in Cape Town.