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Home / Press Release / Amstel Welcomes Global Citizens Shimza And Maphorisa To The Family!
Amstel
Press Release Yule Dark June 23, 2018

Amstel Welcomes Global Citizens Shimza And Maphorisa To The Family!

In its ongoing commitment to amplify quality Mzansi music, Amstel Lager is excited to announce 2 world-class DJs and local house genre Kings – Shimza and Maphorisa as ambassadors to the brand.

The exciting news comes just as Shimza and Maphorisa celebrate the success of their smash hit song Makhe; and as Shimza kicks off his weekly residency at the internationally recognised SuperMartXe night club in Ibiza, Spain!

“As a brand who prides itself in celebrating authentic South African music, we are extremely proud to announce our new partnership with both Shimza and Maphorisa – who will equally collaborate with Amstel in providing quality moments for music fans from Mzansi and across the globe” said Kgomotso Seabe, Brand Manager for Amstel South Africa.

“Amstel has always been a massive supporter of SA music, and selecting Maphorisa and myself to join the brand is a true testament of their commitment to furthering local music” commented Shimza. Hit Maker Maphorisa went on to add: “Both Shimza and I are excited to join the Amstel family, and cannot wait to share some of the exciting projects and thrilling performances we will curate together with Amstel to amplify music from all over South Africa.”

The two new friends of Amstel will make their first appearance together as ambassadors to the brand on the amplified Amstel BoomTown stage in early July.

Amstel promotes responsible drinking. Not for sale to persons under 18.

What comes to mind when you hear “iWalk ye phara” and “African Woman”? Well… We are excited to welcome our new friends @DJMaphorisa and @Shimza01 to the Amstel family!! Sisazo Jaiva ??#AmstelAmplified #Amstel #Music pic.twitter.com/FGsE7udfYt

— Amstel South Africa (@AmstelSA) June 22, 2018

About Heineken:
Heineken
is the world’s most international brewer. It is the leading developer and marketer of premium beer and cider brands. Led by the Heineken® brand, the Group has a powerful portfolio of more than 250 international, regional, local and specialty beers and ciders. We are committed to innovation, long-term brand investment, disciplined sales execution and focused cost management. Through “Brewing a Better World”, sustainability is embedded in the business and delivers value for all stakeholders. Heineken has a well-balanced geographic footprint with leadership positions in both developed and developing markets. We employ approximately 81,000 people and operate more than 160 breweries in 70 countries. Heineken N.V. and Heineken Holding N.V. shares trade on the Euronext in Amsterdam.

Prices for the ordinary shares may be accessed on Bloomberg under the symbols HEIA NA and HEIO NA and on Reuters under HEIN.AS and HEIO.AS. Heineken has two sponsored level 1 American Depositary Receipt (ADR) programs: Heineken N.V. (OTCQX: HEINY) and Heineken Holding N.V. (OTCQX: HKHHY). Most recent information is available on HEINEKEN’s website: www.theheinekencompany.com and follow us via @HEINEKENCorp

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About Author

Yule Dark
An IT Student. Digital Media Trainee. A Search intern. Self-Comedian. Aspiring Headphone-DJ. Lover Of Music by Heart. Yule Dark is a chilled guy.

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