Johannesburg, 1 August 2018: Bacardi, the world’s number one premium rum, is back to get South Africa moving in 2018 by taking over the house party scene with their Bacardi House Party Sessions. With a fierce passion for growing and supporting the local music industries, the party starter spirit has a slate of epic music experiences and collaborations coming up in 2018 to celebrate some of SA’s successful homegrown artists and up-and-coming talent. The world’s number one rum has paired up four equally hot big hit acts with four young up and coming artists to help move fans. To kick off in style, Bacardi are announcing their 2018 artist collaborations with a fresh house party video shot in the Caribbean setting of Brain Lara. Check it out http://bit.ly/2n0muTq
#BacardiHousePartySessions is back this year, bigger and better with a lot more in store we go Live sessions with your favs, music videos and some of the biggest parties in town with the whole squad leading to the Bacardi Holiday Club so stay TUNED to your social channels for updates. #DoWhatMovesYou
A good musician is defined by their unique ability to create music in a way that expresses themselves and that sets an emotional fire within their audience to get them moving. Each of the eight chosen artists lives the Bacardi brand – they’re lit, fearless, and inspiring exuberant individuality. Nadia Nakai, arguably the best female emcee in the game, will be paired up with 26-year-old rising rap star Priddy Ugly. They’ll be joined by Mayo hitmaker DJ Speedsta and ‘David Genaro’ hitmaker, Yung Swiss. The North God and Mr Tipee Toes creator, Da Les and The Wrecking Crew’s La Flame will round off the hip-hop and rap collaborations. Drum boss Heavy K, and dance and electronic singer Moonchild Sanelly will be paired to represent the house and dance scene.
The artist pairs will be collaborating on tracks, filming music videos, hosting Studio Sessions for digital audiences and hosting their own epic Bacardi House Party Sessions, giving both sets of artists a platform tailor-made for them, by them. You can catch all four pairs performing at Bacardi House Party Sessions’ Halloween Edition in October 2018 and the Bacardi Holiday Club in March 2019.
“As a key player in the industry, and a brand that has been closely associated with the territory of music globally, we work with artists that are relevant to the current music scene and have the passion and drive to both grow the local scene and get to the next level in their journey as musicians. Through Bacardi House Party Sessions, it is our aim to establish a platform to support and help grow their careers.” said Francois Portier, Managing Director for Bacardi in Sub-Saharan Africa. “With that being said, the Bacardi House Party Sessions aims to set the bar very high for music experiences in the house party scene this year,” he stated.
Bacardi’s appetite for local music and the celebration of artists and their hustle has opened the door for them to work with the best in the game. “Bacardi is a keen supporter of the local music scene because our fans are passionate about the industry and we are passionate about what it is that moves our fans. As the spirit that has been making house parties epic for over 156 years we hope fans are looking forward to the Bacardi House Party experiences this year, and see the opportunity for unlimited creativity, freedom of expression or inspiration that the platform brings to the fore – anything and everything can happen,” said Portier. With such a star-studded collaboration programme, one can only imagine who will fill up the rest of the line-up at this year’s major events.
Boobeams it's back #bacardiHousePartySessions is back this year, bigger and better with a lot more in store. With awesome Live sessions, music videos and some of the biggest parties in town with all these guys leading to the Bacardi Holiday Club Stay tuned to your social channels for updates. #DoWhatMovesYou ????????????????
Look out for the collaborations and music video releases on the various artists’ digital platforms and you might even be lucky enough to win tickets to the exclusive parties.
Dates to put in your social diary:
Live Sessions – Look out on the artists’ Youtube, Facebook or Instagram pages for the Bacardi Live Sessions from August onwards
House Party Sessions (Johannesburg)
Keep an eye on the artists’ social pages for a chance to win tickets to these awesome events
29th September – Da Les & La Flame Bacardi
3rd November – Bacardi Halloween House Party
24th November – DJ Speedsta & Yung Swiss
15th December – Heavy K & Moonchild
26th January – Nadia Nakia & Priddy Ugly
1-3 March – Bacardi Holiday Club – More information to come soon
For more information on the Bacardi House Party Sessions check out the artists social platforms with #BacardiHousePartySessions#DoWhatMovesYou