South Africa, 7 May 2026 – Today, adidas debuts Backyard Legends, a new film for the FIFA World Cup 2026™ that turns neighborhood lore into a larger-than-life story, reminding athletes everywhere: You Got This. Who is part of the film’s iconic cast? Led by Academy Award-nominated actor Timothée Chalamet, the film brings together an iconic…
Category: Press Release
Skipper Bar and adidas Redefine Street Culture with ‘We Own The Streets: Icons of the Future
Johannesburg, South Africa – 5 May 2026 Street culture continues to take centre stage as adidas and Skipper Bar launch We Own The Streets, a platform dedicated to celebrating the culture creators, style pioneers, and everyday leaders shaping South African identity from the ground up. Rooted in township communities, the campaign honours the icons who have defined…
adidas Celebrates the Running Clubs and Communities Behind Sanlam Cape Town Marathon
South Africa, 5 May 2026 – In a city defined by mountain silhouettes, ocean air and unmistakable resilience, it’s the rhythm of footsteps at sunrise and sunset that tells a far more powerful story. Across Cape Town, running has evolved beyond sport into a movement, driven not just by elite athletes, but by the communities…
Scorpion Kings Live At FNB Stadium Tickets Are Now Available
The highly anticipated return of Scorpion Kings Live is gearing up to deliver the biggest Amapiano celebration the world has ever seen, as tickets are officially live. Following a historic 2025 edition, this year’s show moves to Johannesburg’s iconic FNB Stadium, with over 80 000 fans expected to be part of the moment. Tickets are…

