Elevate World Vodka Day with a fantastical, sensational and above all, fun world of playful luxury
04 October 2019, Johannesburg – Since its inception in 2009, World Vodka Day has become a worldwide sensation that presents an opportunity for consumers to raise their glasses to one of the world’s favourite spirits. This day sees connoisseurs from around the world come together to enjoy vodka in various forms and this year, CÎROC made a bold statement with the emphasis of the brand’s 5x distilled status, through a 5-star celbratory brunch to mark the momentus day.
The Ultra-Premium Vodka, CÎROC, elevated World Vodka Day with a fantastical, sensational and above all, fun, summer-nautical style brunch that took place in the esteemed Sandhurst surburb. The event which demonstrated the brand’s playful take on luxury drew an impressive crowd, including celebs and friends of CÎROC such as actress & radio host Thando Thabethe; fashion enthusiast & blogger Melody Molale; digital entrepreneur & make-up artist, Mihlali Ndamase; designer to the stars, Orapeleng Modutle and media personality, Mbali Nkosi, to mention but a few.
“We’re always seeking to bring new, fun and 5-star experiences to our consumers, which are in-line to the 5x distillation process of our liquid. CÎROC’s indulgent and versatile flavour profile lends itself incredibly well to the hottest trending cocktails, perfect for celebrating occasions such as World Vodka Day,” said Senior Brand Manager, Candice Ngcobo. “CÎROC taps into the developing consumer interest in luxury and meets the growing consumer demand for Ultra-Premium vodka, while capitalising on the growing popularity and dynamism of CÎROC,” she concluded.
CÎROC, a truly modern vodka born with fashion DNA, is inspired by more than a century of wine-making expertise and craftsmanship. It is the fine French grapes and the fifth distillation that gives CÎROC a distinctive flavour with an exceptionally fresh, smooth and fruity taste. The perfect accompaniment for every celebration!
CÎROC Vodka is from the playgrounds of the South of France, where life is lived to celebrate. Like it’s coastline the brand is vibrant and bold – always looking for opportunities to live life to the fullest. What’s more, there are a variety of flavours and cocktail recipes for every occasion, summer, winter, day or night. So what are you waiting for, explore the playful world of CÎROC’s flavour collection and cocktail recipes by visiting ciroc.com.
Not For Persons Under The Age of 18
CÎROC is a truly modern vodka, filled with flavour and style, that brings celebration to every cocktail and occasion. Laid back, or up-tempo CÎROC is at the heart of fashion, music and party celebrations with its confident approach to living in the now.
Unlike typical grain-based vodkas, CÎROC is distilled five times from fine French grapes by Master Distiller Jean-Sébastien Robicquet at the historic Distillerie de Chevanceaux in the South of France.
Robicquet’s commitment to quality and luxury ingredients creates a distinctly fruity taste that bursts to life in the glass. CÎROC vodka was launched in 2003 and the portfolio now boasts the latest innovations in flavoured vodka including CÎROC Pineapple and CÎROC Apple, all part of the wider seasonal flavour range.
Lusciously smooth, playfully sophisticated and cheekily against the grain, CÎROC is committed to exquisite taste, quality and a fun-loving lifestyle which is reflected in every bottle.
Diageo is a global leader in beverage alcohol with an outstanding collection of brands including Johnnie Walker, J&B, The Singleton, Talisker & Lagavulin whiskies, Smirnoff, Cîroc and Ketel One vodkas, Captain Morgan, Baileys, Don Julio, Tanqueray, and Guinness. Our ambition is to create the best-performing, most trusted and respected consumer products in the world, while out purpose is to celebrate life, every day, everywhere.
As a global company, our products are sold in more than 180 countries around the world. The company is listed on both the London Stock Exchange (DGE) and the New York Stock Exchange (DEO). For more information about Diageo, our people, our brands and performance, visit us at www.diageo.com. Visit Diageo’s global responsible drinking resource, www.DRINKiQ.com, for more information, initiatives, and ways to share best practice.