Johannesburg – South African International Surfing Champion Rosy Hodge has partnered with Corona, Parley and World Surf League on their #ProtectParadise project that supported and led the change on the ban of single-use plastic in Indonesia. The #ProtectParadise mission aims to engage audiences globally on a clean-up network that is present in over 23 countries and has resulted in 537 clean-ups, 25 000 volunteers and more than 3 million square meters of beaches cleaned.
As part of this initiative, Corona are producing limited edition reusable bags designed by world renowned surfers Stephanie Gilmore of Australia, Gabriel Medina of Brazil in partnership with artists Nadia Hernandez, Speto and Gemma O’Brien respectively.
It is estimated that roughly 5 trillion single-use plastic bags are consumed worldwide each year with as many as 10 million plastic bags entering circulation in Indonesia every day. Earlier this year, Bali announced a ban of all single-use plastic (including plastic bags) that takes affect later this year.
In an attempt to help support local NGOs who have been leading change against single-use plastic worldwide and as part of their commitment to protecting paradise, Corona, Parley and World Surf League are donating 20,000 reusable bags made from Ocean Plastic. These limited edition bags are being produced and are available for pre-order from www.wslstore.com and proceeds from each bag goes towards the removal of plastic from the oceans.
“I’ve built a really strong connection to Bali over the years and I am excited about the opportunity to participate in a project that helps support the amazing work already happening on the ground. It’s been a pleasure working with Gemma to craft a design worthy of being printed on these symbolic bags and appreciate the support from Corona, Parley and World Surf League to bring them to life in a big way” said Rosy Hodge, South African International Surfing Champion
Corona will be continuing with the #ProtectParadise initiative locally at the World Surf League in Jeffery’s Bay from July 9 – July 22, 2019.
Join in on the Protect Paradise conversation by following the #ProtectParadise hashtag on
Born in Mexico, Corona is the leading beer brand in the country, the most popular Mexican beer worldwide exported to more than 180 countries. Corona Extra was first brewed in 1925 at the Cervecería Modelo in Mexico City. Corona is a pioneer in the beer industry by being the first to use a transparent bottle showcasing its purity and high quality to the world. Each glass bottle is produced in a glass factory in Mexico owned by the brand. The artwork found on the bottle is painted, highlighting our commitment to quality in our packaging and our Mexican heritage. No Corona is complete without the lime. Naturally adding character, flavor and refreshment, the lime ritual is an integral part of delivering an experience that is truly unique to Corona. The brand is synonymous with the beach and celebrates time outdoors. It invites people to pause, relax and enjoy the simple pleasures of life.
About Parley For The Oceans
Parley for the Oceans is the global network where creators, thinkers and leaders from the creative industries, brands, governments and environmental groups come together to raise awareness for the beauty and fragility of the oceans and collaborate on projects that can end their destruction. The organization has formed alliances with major corporations including Adidas, Anheuser Busch InBev (Corona), American Express; the United Nations; the Maldives and collaborators spanning the worlds of science, art, fashion, design, entertainment, sports, and space and ocean exploration. To know more: www.parley.tv
About The WSL
The World Surf League (WSL) is the global home of surfing, dedicated to celebrating the world’s best surfing on the world’s best waves. The WSL has been championing the world’s best surfing since 1976, annually running more than 180 global events across the Men’s and Women’s Championship Tours, the Big Wave Tour, the Longboard Tour, Qualifying Series, Pro Junior Tour, as well as the big WSL Big Wave Awards. The League possesses a deep appreciation for the sport’s rich heritage while promoting progression, innovation, and performance at the highest levels, and in doing so crowns the undisputed Men’s and Women’s World Champions across all tours. For more information, please visit WorldSurfLeague.com