Costa Titch Joins International Cast
It’s real “Monate C” as Costa also drops new music video
Johannesburg, April 5th, 2022 – Award-winning South African rapper, Costa Titch, has become the first local artist to join the global cast of Smirnoff table shakers, in a partnership which will include tours, videos and unique events.
Costa joins the likes of other edgy, pioneering creatives such as American actors Anthony Anderson and Laverne Cox and Nigerian DJ Spindle, all of whom have collaborated with the global vodka brand.
In celebration of the announcement, Costa also dropped the video for his current hit, Monate C. Featuring A.K.A., the visually striking film hits all the right notes as a mischievous summer party, shot on location high up on Cape Town’s Atlantic Seaboard.
“I’m proud to join forces with a brand that has worked with such incredible international personalities. It’s been an incredible ride over the last few months and I’m excited to launch my new partnership with the music video drop for Monate C. I’m appreciative of all the opportunities I’ve been given in doing something that I love,” says Costa.
Monate C is the latest and third chart-topping single off A.K.A. and Costa’s collaborative album, “You’re Welcome”, which started off as a one-off single and evolved into an entire album.
“We’re excited to embrace Costa into the Smirnoff family. He’s a mystique maker – an original and an originator – and breaks out of the ordinary with any chance he gets. Costa’s also emblematic of the passion and energy driving popular culture in South Africa right now, and there’s lots of exciting collaborations to come,” says Smirnoff SA Marketing Manager, Nicole Smith.
Costa Titch has a lot on the go: a European Tour is set to take place in April followed by two more music video drops and a nationwide album release tour later in the year.