Johannesburg, 11 November 2021: Jameson Irish Whiskey has launched an exclusive Distillery on Tour Experience in the heart of Sandton from the 12th November until 12th December 2021. The unique Jameson Irish Whiskey Experience will welcome all South African whiskey enthusiasts and novices for a taste of its spiritual home based in Dublin.
The Jameson Distillery on Tour Experience will host a series of tailored, interactive experiences that will highlight the proud Irish Whiskey heritage that stretches over 241 years in history. The month-long festival will be filled with great music, premium food and drinks and most importantly, togetherness.
Hosted by Brand Ambassadors that embody the Jameson values and personality, guests will enjoy best in class experiences that includes a sneak peek at the uncompromising production of the Triple Distilled, Twice as Smooth Irish Whiskey as well as live music, the Jameson pop-up merchandise store, and so much more. The tour will allow guests to experience what makes Jameson Irish Whiskey different and loved over great conversations.
The Sandton City Rooftop is transformed into a pop-up Jameson Distillery Experience that carries the spirit of the world’s triple award-winning Distillery Tour. “We are thrilled that South Africa will be home to the Jameson Distillery on Tour Experience this summer. Our guests will be immersed in the ultimate Jameson Irish Whiskey experience that will showcase the essence of the brand and its proud Irish roots at every touchpoint,” says Beatrice Marfleet, Jameson Marketing Manager – Pernod Ricard.
“It’s about taste. It’s that simple. No gimmicks or tricks. Jameson Irish Whiskey has always been about the exceptional taste of its whiskey. As a brand, we do not want to only tell people about our Triple Distilled, remarkably smooth, and unmistakable taste of Jameson but we want them to experience it too – in the best summer setting. We hope the experience will provide guests with explosive sensory moments, rich local flavours and ultimately a space for much needed connection with old and new friends,” added Marfleet.
Tickets to the Jameson Distillery on Tour Experience are on sale and can be purchased on Jamesonwhiskey.com.
For more information about the Jameson Distillery on Tour Experience, please visit: https://twitter.com/jamesonsa?lang=en or https://www.jamesonwhiskey.com/en-ZA/
About Irish Distillers
Irish Distillers is Ireland’s leading supplier of spirits and wines, and producer of some of the world’s most well-known and successful Irish whiskeys. Led by Jameson, our brands are driving the global renaissance of Irish whiskey. Jameson is the world’s bestselling Irish whiskey, experiencing 30 years of consecutive growth up to 2019 and hitting sales of 8.6m cases in 2021. Our brands are exported to 130+ markets.
Irish Distillers was formed in 1966, when a merger took place between John Power & Son, John Jameson & Son and Cork Distilleries Company. In 1988 Irish Distillers joined Pernod Ricard, gaining access to unprecedented levels of investment and an extensive global distribution network. Since 2012, we have invested over €400 million to double our production and bottling capacity to meet global demand for our products.
We employ over 600 people across our operations in Cork and Dublin.
About Pernod Ricard
Pernod Ricard South Africa is part of the Pernod Ricard group, the No.2 worldwide producer of wines and spirits with consolidated sales of €8,824 million in FY21. Headquartered in France, we are a truly international group. Created in 1975 by the merger of Ricard and Pernod, the Group has developed through organic growth and acquisitions. We provide brands of origin such as Jameson Irish whiskey, Ballantine’s, Chivas Regal, The Glenlivet Scotch whiskies, Absolut vodka, Beefeater gin, Inverroche gin, Martell cognac, Red Heart rum and G.H. Mumm and Perrier-Jouët champagnes. Owning 16 of the Top 100 Spirits Brands, we hold one of the most prestigious and comprehensive brand portfolios in the industry. Our brands are distributed across 160+ markets and by our own salesforce in 73 markets. Our Group’s decentralised organisation empowers our 19,000 employees to be true, on-the-ground ambassadors of our vision of “Créateurs de Convivialité.”
In South Africa, Pernod Ricard has been building brands and creating conviviality for the past 27 years. After Nelson Mandela’s release and the subsequent birth of South Africa’s democracy, the lifting of international trade sanctions paved the way for renewed investment opportunities into the country and on the 8th of July 1994, Pernod Ricard South Africa was established. Over the past eleven years we also established affiliates in Namibia, Kenya, Nigeria, Ghana, Angola and Mozambique. The relocation of our head offices from Cape Town to Johannesburg united Pernod Ricard South Africa with Pernod Ricard Sub-Saharan Africa to establish the Pernod Ricard Sub-Saharan Africa Management Entity. We employ just under 500 people across Africa, with around 300 employees based in South Africa. At Pernod Ricard our intent is to ‘Bring Good Times from a Good Place’ – to create a more convivial world, a world without excess. We have always been committed to fighting the harmful abuse of alcohol and we acknowledge that it is our responsibility to play an active part in preventing it and to each individually act as responsible brand ambassadors. As passionate hosts we bring people together to connect, share and celebrate in the spirit of conviviality. As respectful guests we strive to protect the environments in which we live, to the benefits of our consumers, our business and our planet. As reaffirmed by the Group’s strategic plan, “Transform and Accelerate” deployed in 2018, Pernod Ricard’s strategy focuses on investing in long-term, profitable growth for all stakeholders. We remain true to our three founding values: entrepreneurial spirit, mutual trust, and a strong sense of ethics.