Friday, 6 July 2018 sees the release of Jethro Tait ’s debut solo music video for his latest single, One For The Books (A.U.I) which was released in April this year. The single is Jethro’s first solo single and is co-produced by himself and Donovan Leon who runs the main studio at Universal Music in Johannesburg. JETHRO has previously featured on ‘Running Wild’ by Pascal & Pearce, which is close to being platinum-certified.
The video for One For The Books (A.U.I) was shot over the course of one week in May and was filmed, edited and directed by Josh Adams, who Jethro went to school with and grew up skateboarding with. The video was shot in and around Cape Town, and the nightlife scenes at The Station on Bree Street.
“The video revolves around a night out where things get a little out of hand. I have a little too much to drink and just let loose. It’s not so much about going out with friends and having a good time it’s more about me having an experience by myself, blowing off steam, and not caring too much about what anyone around me is doing or thinking.” says Jethro.
The video as a visual offering is the literal interpretation of the song and its lyrics with a few abstract ideas inbetween, and fans can look forward to seeing Jethro have a crazy night out with his imagination running wild.
“It’s my first solo music video and I think it suits the song and represents what it’s about. I had a lot of fun shooting it and it was awesome being able to work on it with people who know me because it made me feel a lot more comfortable. I am excited to show it to the rest of the world.”
Watchthe video for One For The Books (A.U.I) here!