Johannesburg, 1 June 2018: ABSOLUT Vodka is launching a new set of limited edition bottles celebrating three South African artists who headlined the inaugural One Source Live Festival of African creativity earlier this year.
Musicians Khuli Chana, Sho Madjozi and fashion stylist, Trevor Stuurman will have their One Source Live superhero alter egos adorn the iconic Absolut bottles as collectable objects of popular design.
The three bottle designs feature Khuli Chana as The Dragon, Sho Madjozi as The Rain Queen and Trevor Stuurman as The Explorer.
The three join a celebrated list of international artists who’ve partnered with Absolut over the years beginning in 1986 with Andy Warhol and Keith Haring; emphasising the brand’s support of creativity as a force for positive change in the world.
“It was important for us to create the latest limited edition bottles to emphasise our commitment to these African creative artists. It’s a further statement of our belief in the power of creativity to transform society and change the way the world thinks about Africa and its people,” Mongezi Sokanyile, Brand Manager (Absolut).
This is not the first time Khuli Chana features on an Absolut bottle. In 2016, he became the first African artist to feature on an exclusive screen-printed Signature Edition Bottle that honoured honour his anthemic award winning One Source album, video and campaign.
The limited edition bottles are now on sale with Makro stocking Trevor Stuurman exclusively, Shoprite stocking Sho Madjozi exclusively and Tops @ Spar Khuli Chana exclusively. By purchasing all three consumers will acquire an instant ABSOLUT limited edition collection.
The new Absolut limited edition bottles will only be available to consumers in the South African markert.
“This couldn’t have come at a better time where Africans need to unite and become their own superheroes; not just for themselves but for the everyday kid on the street. This next phase is truly about the power of collaboration for me and this is what happens when great ideas come to life. This bottle is not just about me but all African creative – it represents African unity and power as the One Source,” says Khuli Chana.
“It’s an honour and a great reinforcement of our partnership together with Absolut. I feel like it is a new and exciting chapter for all of us,” says Trevor Stuurman.
Said Sho Madjozi, “I can’t believe it! It is just the biggest honor to be pictured on a brand that I love.”
Other great artists and cities that have lent their genius to the brand include Chinese avant-garde artist Gao Yu who designed the first-ever China limited edition Absolut bottle, Mexican artist Dr. Lakra, and the cities London and Miami.
Be part of the Absolut conversation on Twitter / Instagram / Facebook: @AbsolutSA, Hashtag: #BeAbsolut
The Absolut Company has the worldwide responsibility for the production, innovation and strategic marketing of Absolut Vodka, the world’s fifth largest spirits brand. Every bottle of Absolut Vodka comes from one source, Åhus in southern Sweden. This ensures that the vodka is produced with a climate neutral process that is environmentally sustainable. Absolut is a leading brand that support progressive course by communities like LGBT rights, and celebrates African creativity by enabling groundbreaking collaborations among Africa’s new breed of creative revolutionaries. The Absolut Company is a part of Pernod Ricard, which holds one of the most prestigious brand portfolios in the sector. Pernod Ricard is proud to announce that Absolut is a carbon neutral production.
About One Source Live
One Source Live is an event that celebrates African Creativity by bringing together a list of African artists, musicians, fashion designers and photographers to collaborate. Led by Absolut Ambassador and Creative revolutionary Khuli Chana, these artists are coming together to tell a new, uplifting, and positive story about Africa as the creative engine of the world. One source Live is inspired by ABSOLUT Vodka’s one source philosophy. Unlike most other vodkas, Absolut is entirely produced from one source in Ahus, Sweden. Hence, OSL aims to remind people that we all come from one source, Africa; the one source of humanity and the source of creativity.