Maskandi legend Bheki Ngcobo best known as Ihhashi Elimhlophe, has joined Universal Music Group Africa. The compelling musician has a career spanning over 30 years and has led the Maskandi music genre for decades wowing crowds with his lively performances he confidently describes as being hundred percent Ihhashi Elimhlophe. The music is authentic, largely a raw traditional Zulu presentation true to his culture. Still, a non-prejudiced listener with a broader sense of music appreciation is sure to marvel and appreciate the honesty projected through his music.
“You often see us behind projects in the mainstream genres, whether it’s Pop, R&B, Hip Hop or Kwaito, but at Universal we take our responsibility from a cultural level very seriously. For us, while we are seen developing youthful projects, it is very important that we support our culture, our African culture and make sure that we invest as much into those aspects of the music industry” says Sipho Dlamini, Managing Director of Universal Music Group Africa, Sub-Saharan Africa.
Ihhashi has had an illustrious career performing around the world with 28 successful albums under his belt. This next elevation in his journey will see him release his 29th album on 26 July 2019 with Universal Music Group Africa. The album has the signature Ihhashi Elimhlophe sound the veteran is known for, fused with influences of the progressed new age Maskandi.
“Ngenze izinto eziningi ngedwa phezu kweminyaka, konke okwangilethele kuze kube manje. Manje yisikhathi sokusebenzisana phezulu ngamandla amakhulu ukuthatha uphawu lwe-Ihhashi Elimhlophe ezindaweni eziphakeme. I-Universal inezinsiza ezifinyelela kude ezongivumela ukuba ngifeze lokho engingakwazi ukukwenza ngedwa. Kulolu suku ngiletha ikhaya lomklomelo we-Grammy” – kusho Ihhashi.
[I have done many things by myself over the years, which has all brought me this far. Now it is time to partner up with a bigger force to take the Ihhashi Elimhlophe brand to newer heights. Universal has far reaching resources that will allow me to achieve that which I cannot on my own. This time I am bringing a Grammy award home” says Ihhashi.]