South Africans were all about their mothers this week, with various Mother’s Day searches trending on Google over the past seven days. When the country’s search users weren’t looking for ways to celebrate the maternal figures in their lives, their interest was taken up by football, Ramadan, and FlySafair’s annual special.
With Mother’s Day celebrated this past Sunday, it should hardly be surprising that it featured in the week’s top searches. On Friday, for example, “Happy Mothers Day” and “Mothers Day Messages” generated 100 000+ searches and 50 000+ searches respectively. On Saturday, meanwhile “Happy Mothers Day” generated more than 200 000 searches.
On the actual day, “Mothers Day Messages” and “Mothers Day Quotes” both drew in more than 50 000 searches as people looked for a final bit of help when it came to showing the moms in their lives just how special they are.
On Tuesday, football dominated local search trends. “Sundowns vs Barcelona” drew more than 200 000 searches ahead of their Wednesday clash at the FNB stadium. The game ended in a 3-1 win for the Spanish giants, with Lionel Messi’s entry into the game drawing particular excitement. Also on Tuesday, the term “PSL Log” attracted more than 50 000 searches.
On Thursday meanwhile South Africans were chasing a bargain in the shape of local airline FlySafair’s airline sale. This year, tickets were going for R4, with 30 000 tickets allocated for the sale. At the time of writing, “FlySafair” had generated more than 20 000 searches, with the number expected to grow during the day.
Other terms to trend during the week included Ramadan, with “Ramadan 2018” and “Ramadan Mubarak” generating 10 000+ searches on Monday and Wednesday respectively, “Israel” (10 000+ searches), and “Weather 24” (10 000+ searches).
Google processes more than 40 000+ search queries every second. This translates to more than a billion searches per day and 1.2 trillion searches per year worldwide. Google trends data is updated hourly and is available on https://www.google.co.za/trends.
Search trends in South Africa tend to be news and sports-driven. People search for things they hear or see on the news, and sports search terms trend several times a week, on average, every week.
Google’s mission is to organize the world’s information and make it universally accessible and useful. Through products and platforms like Search, Maps, Gmail, Android, Google Play, Chrome and YouTube, Google plays a meaningful role in the daily lives of billions of people and has become one of the most widely-known companies in the world. Google is a subsidiary of Alphabet Inc.