Johannesburg, 14 September 2018: MTV (DStv channel 130) and Strongbow Apple Ciders have officially launched The Strongbow Big Picnic set to take-over the city’s cultural heritage landmark, “The Station” in Newtown for a unique music experience.
The Strongbow Big Picnic in partnership with MTV takes place on Saturday, 24 November 2018 will remix The Station with a picnic styled green jungle featuring urban contemporary live music, street cuisine and chillout lounge areas. The line-up includes talented local artists and DJs from Tresor to Kid Fonque and Samthing Soweto.
Monde Twala, Vice President for Youth, Music and BET at Viacom International Media Networks Africa (VIMN Africa) commented: “MTV in Africa is excited to be a part of this innovative approach with Strongbow of creating music experiences which showcase the city’s talented artists and provide unique venues which reflect the diverse culture and pulse of Jo’burg. At VIMN Africa we are passionate about providing audiences with events where they can engage with and discover authentic local talent and culture.”
“It is no secret that South Africans – specifically Joburg locals – thrive on the pace and the buzz of the big city lights and urban lifestyle. The Strongbow Big Picnic aims to redefine the city’s music experience while enjoying the natural gems that the city offers,” said Lance Dodgen, Marketing Manager: Cider & International Brands at HEINEKEN South Africa.
Tickets are available today at www.nutickets.co.za. Get your early bird special at R150 each until Friday, 16 November thereafter tickets are R200 per person.
Strongbow Big Picnic remixed by MTV is brought to you in association with 947.
For more information about The Strongbow Big Picnic Remixed by MTV and series of events visit our website www.mtv.co.za, follow us on Twitter @MTVAfrica and Instagram @MTVZA and/ or on Facebook www.facebook.com/mtvza using the hashtag #StrongbowBigPicnicMTV
About Viacom International Media Networks Africa (VIMN Africa)
Multimedia entertainment powerhouse VIMN Africa offers the most comprehensive international broadcast portfolio on the African continent, reaching more than 100 million viewers across 48 territories in Africa. VIMN Africa currently comprises 10 separate TV channels and 5 consumer websites, as well as multiple mobile and social media sites. The company’s African business interests include content production and distribution; spot sales, 360-degree sponsorships, events, mobile, digital and consumer products.
MTV is the world’s premiere youth entertainment brand. With a global reach of nearly 785 million households, MTV is the cultural home of the millennial generation, music fans and artists, and a pioneer in creating innovative programming for young people. MTV reflects and creates pop culture with its award-winning content built around compelling storytelling, music discovery and activism across TV, online and mobile. Outside of the United States, MTV is part of Viacom International Media Networks, a division of Viacom Inc. (NASDAQ: VIAB, VIA), one of the world’s leading creators of programming and content across all platforms.
About Strongbow Apple Ciders
Strongbow Apple Ciders is the largest and most popular apple cider brand in the world and has been around since 1962. Our range of crisp and sparkling apple ciders are made from real apples and we currently provide 3 variants in South Africa: Gold Apple, Original Dry and Red Berries. We are the urban cider – a positive brand that’s grown from nature and remixed for the city. We believe that nature is the ultimate refreshment and we use it to rejuvenate cities across the globe. Not for Persons under the Age of 18. Enjoy Responsibly.