Leader Of The New Cool Releases Two Singles
Johannesburg, South Africa, 01 June 2018: This winter, The Coolest Kid in Africa readies his highly anticipated second album, Strings And Bling. Today, he breezed back onto the music scene with two new singles: ‘King’ and ‘Jungle.’
Aint no rules in the jungle, Nasty C declares on the latter. Produced by American beatsmith, Cody Rhones, ‘Jungle’ is a trap-happy song. It is also a meditation on the 031’s most wanted rapper’s experience of the concrete jungle that is Johannesburg.
“The jungle is ekasi where anything and everything happens,” said Nasty C. “It’s where people live recklessly. There are no rules because you can do whatever you want. The jungle is also Joburg. A lot more stuff happens there than what happened when I used to be in Durban. Those two meanings are intertwined.”
While ‘Jungle’ sees a more aggressive Nasty C re-enter the music rink, it’s the fake-woke who are skating on thin ice on ‘King.’ The song that is produced by South Africa’s own Tweezy is a tongue-in-cheek look at misguided youth who refer to themselves as “young kings.”
It features American rapper, A$AP Ferg, who recorded his verse during a visit to South Africa. “It’s not like I’m calling myself king,” explained Nasty C. “It’s about these kids who talk too much and I’m mocking the term ‘king’ because of how those guys call each other that.”
On ‘King,’ Nasty C flexes about visiting places like Kenya and Ghana and waxes lyrical about feeding women jollof rice. Travelling has given the 21-year-old a wealth of experience to pour into his new music and he is thrilled to share it all on Strings And Bling.
“Nasty C has made an incredible album, full of fierce hip hop beats, guitar riffs and melodic chords. Strings And Bling will be his first release with Universal Music Group Africa and we are excited to expand his brand globally”, comments Yvette Davis Gayle, CCO of Africa Creative Agency and Nasty C’s management.
About Nasty C:
Born Nsikayesizwe David Junior Ngcobo, Nasty C has made a name for himself as the voice of his generation. The 21-year-old SAMA and SAHHA-winning rapper released his stellar debut album, Bad Hair, as well as its re-release, Bad Hair Extensions, in 2016. The chart-topping single, Juice Back – which spawned an international remix featuring Davido and Cassper Nyovest – preceded it. In 2018, the artist who is also known as The Coolest Kid in Africa signed with Africa Creative Agency and Universal Music Group Africa.
About Universal Music Group Africa:
Universal Music Group Africa is a multinational music recording and publishing company. It is home to the worlds biggest and best local and international artists.
About Africa Creative Agency:
Africa Creative Agency architects a new vision for the business of entertainment on the planet’s second largest continent. Assembled by a team of esteemed and experienced entrepreneurs with international backgrounds and countless accomplishments throughout media, the firm serves as a conduit between entertainers and brands and the 54 countries comprising Africa. In addition, it provides a platform to elevate African performers and artists into the international spotlight, following global best practices and experiences.