Blending Nespresso’s expertise with The Weeknd’s artistry, the limited-edition Samra Origins coffee range celebrates African heritage while speaking to a new generation of coffee lovers and culture enthusiasts.
South Africa, September 2025 – Nespresso has unveiled the global rollout of its latest African Origin coffee collection – Nespresso Samra Origins, by Abel “The Weeknd” Tesfaye.
As the world’s number one artist on Spotify, The Weeknd is more than a musician – he’s a cultural icon shaping the passions and creativity of Gen Z and Millennials. Music and culture inspire today’s younger generation, and through this collaboration, Nespresso connects with them in a way that goes beyond coffee, honouring shared rituals, creativity, and self-expression.
This collaboration will enhance the coffee experience by blending Nespresso’s coffee expertise with The Weeknd’s unique artistry. Drawing from The Weeknd’s roots, Samra Origins is a love letter to his Ethiopian mother – Samra, whose unwavering support has shaped his path and inspired his artistry. With Samra Origins, Nespresso continues to evolve alongside a new generation of coffee drinkers, offering a modern, elevated coffee experience while staying true to the heritage and rituals that have shaped coffee culture.
“Coffee runs deep in my family culture, it’s about gathering, sharing, reflecting. That’s what Samra Origins and Nespresso mean to me – sharing a love of that tradition and making it accessible to many coffee lovers is truly incredible,” says Abel “The Weeknd” Tesfaye.
Launching in South Africa during Heritage Month, this celebration of African heritage reflects a deep connection to the continent’s coffee legacy, positioning it not just as a product origin but as a source of pride.
“We’re thrilled to bring Samra Origins to South Africa during Heritage Month. More than coffee, this collection is an experience – it brings people together and reflects the richness of The Weeknd’s culture and the boldness of his vision. It’s a celebration of heritage, emotion, and self-expression, and we can’t wait for South Africans to taste and share it,” says Gabriel Nobre, CEO of Nespresso South Africa.
The limited-edition Samra Origins is a single-origin coffee featuring 100% Arabica from the Mount Kilimanjaro region in the Northern Highlands of Tanzania. Combining The Weeknd’s modern artistry and Nespresso’s coffee expertise, Samra Origins blends acidity and delicate fruit notes with dry cereal notes to create an unforgettable coffee experience.
In South Africa, the Samra Origins collection will be available for the Nespresso Original machine from September, with the Vertuo coffee capsule launching in November of 2025 – catering to a younger audience drawn to the unique brewing of Vertuo machines. The collection also includes exclusive accessories, including a tumbler and travel mug, brought to life with signature branding and an elevated colour scheme.
All limited-edition merchandise will draw inspiration from Ethiopian art. The logo features Amharic script, in the original writing of the name “Samra.” Amharic is one of the four official languages in Ethiopia today, a language Abel himself still fluently speaks and uses as creative inspirations.
“At Nespresso, we believe coffee and music have the power to transcend boundaries, bring people together, and inspire new connections. Working alongside Abel and Samra Origins has allowed us to blend our dedication to exceptional flavour with his visionary artistry. This collaboration is a celebration of how coffee and creativity can enrich lives, and we are proud to welcome Abel and his fans to the Nespresso family,” says Philipp Navratil, Global CEO of Nespresso.
Follow Nespresso and Samra Origins on social media to keep up to date with all the latest news:
- Instagram: @samraorigins and @nespresso
- X: @Nespresso
- Facebook: Nespresso.ZA
- TikTok: @nespresso
- LinkedIn: Nestlé Nespresso SA
ABOUT THE WEEKND
Filtering R&B and pop through an ambitious widescreen lens, The Weeknd is one of the most compelling artists of the 21st century. In January 2025, he officially released his highly anticipated studio album Hurry Up Tomorrow via XO / Republic Records. The new album follows a record-breaking 2024, during which The Weeknd became the first artist in history to have 27 songs with over 1 billion streams each on Spotify. Hurry Up Tomorrow serves as the final and most personal chapter of the diamond-certified artist’s acclaimed trilogy series following After Hours (2020) and Dawn FM (2022).
ABOUT NESTLÉ NESPRESSO SA
Nestlé Nespresso SA is a pioneer and is widely regarded as one of the top references in the field of high-quality portioned coffee. The company works with more than 168,550 farmers in 18 countries through its AAA Sustainable Quality™ Program to embed sustainability practices on farms and the surrounding landscapes.
Launched in 2003 in collaboration with the NGO Rainforest Alliance, the program helps improve the yield and quality of harvests, ensuring a sustainable supply of high-quality coffee and improving livelihoods of farmers and their communities.
In 2022, Nespresso achieved B Corp™ certification – joining an international movement of over 9,700 purpose-led businesses that meet B Corp’s high standards of social and environmental responsibility and transparency.
Headquartered in Vevey, Switzerland, Nespresso operates in 96 markets and has over 14,000 employees. In 2024, it operated a global retail network of 818 boutiques. For more information, visit the Nespresso corporate website: www.nestle-nespresso.com.