The tragic death of a South African hip-hop icon, the horror crash of a high-profile fitness influencer, and one of South Africa’s premier soccer tournaments were among the top trending search terms on Google over the past week.
On Thursday, South Africans learned of the death of local rap legend ProKid (real name Linda Mkhize). The artist behind such hits as “Ungaphel’ Umoya San”, “Wozobona”, and “Uthini Ngo Pro”, Mkhize died after experiencing bleeding in the gastrointestinal tract. As news filtered through of the 37-year-old’s death, the term “ProKid” saw more than 500 000 searches”.
Also trending on Thursday was “Sbahle Mpisane” (100 000+ searches). The Durban-based TV personality and fitness guru was in a car crash in the early hours of Thursday morning, leaving her in a critical condition in hospital. Mpisane is now breathing on her own and has opened her eyes, but still faces a long road to recovery.
On Friday, soccer came to the fore. “Man United vs Leicester City” and “Mtn 8 Fixtures” each saw more than 50 000 searches. In England, Manchester United got their Premier League season off to a winning start against Leicester, while the MTN8 was at a critical juncture as teams looked to cement their place in the semi-finals.
On Saturday, “Mtn 8 Results” (50 000+ searches) was the top trending search term. In the end, Supersport United, Mamelodi Sundowns, Kaizer Chiefs, and Cape Town City won their respective fixtures to advance to the semi-finals.
The next day, attention turned back to England where “Liverpool vs West Ham” (50 000+ searches) was the top trending term. In the end, Liverpool demolished West Ham 4-0.
Coming into the new week, “Aretha Franklin” (20 000+ searches) was the top trending term in the wake of news that the legendary singer had fallen gravely ill.
On Tuesday, meanwhile, “Baroka vs Kaizer Chiefs” and “Mark Minnie” each saw more than 20 000 searches. Minnie, who co-authored The Boys of Bird Island, which reveals details of a high-profile peodophile ring, was found dead on a farm outside Port Elizabeth on Tuesday. Police have said they are not treating it as suspicious, but those close to Minnie believe that something else may have been at play.
Finally, on Wednesday, “Real Madrid vs Atlético Madrid” (50 000+ searches) was the top trending term. The UEFA Super Cup clash between the fierce Spanish rivals ended in a 4-2 win for Atlético.
Other terms to trend during the week included “Sl vs SA” (20 000+ searches), “Nicki Minaj Queen” (20 000+ searches), and “Fortnite” (20 000+ searches.
Google processes more than 40 000+ search queries every second. This translates to more than a billion searches per day and 1.2 trillion searches per year worldwide. Google trends data is updated hourly and is available on https://www.google.co.za/trends.
Search trends in South Africa tend to be news and sports-driven. People search for things they hear or see on the news, and sports search terms trend several times a week, on average, every week.
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