Cape Town, June 10th, 2021 – An inspiring new short format series from Corona Studios, Protect Paradise, premiers on YouTube this World Oceans Day, June 8, and follows South African big wave pro surfer, Frank Solomon, as he travels down the South African coast to meet local heroes who are trying to turn the tide against pollution on beaches and in our seas.
In each of the eight short episodes, Frank visits some of South Africa’s most beautiful coastal places and meets extraordinary people – including a marine biologist, shark specialist, an artist and other local heroes – all working to protect our country’s coastal paradise.
“Our entire existence depends on the health of the ocean, and, with Protect Paradise, I’m humbled to be able to share these stories while we can still do something about the problem. I know that viewers will be surprised by the creativity, impact, and entertainment value of the series,” says Frank.
“A big problem is public awareness. People are often overwhelmed by the problem, but if every one of us takes responsibility, by even picking up one piece of litter every day or changing a small part of our lifestyle, just think of the difference it would make.”
Along with Corona Studios’ Protect Paradise, this Ocean’s Week, Corona is also launching Plastic Reality, an augmented reality experience that allows people to see their annual plastic footprint as if it was in their own living room or on a polluted paradise beach, along with tips on how to reduce their environmental impact.
Ninety percent of plastics polluting the oceans originate from rivers and, in Protect Paradise, Frank begins his journey in Durban where he meets Cameron Service who has designed a litter catchment system to collect rubbish in the city’s rivers before it reaches the ocean. The “Umgeni Litterboom Project” is a simple but highly effective system that deals with the problem at source.
The tour along the coast, with stops in East London, Jeffery’s Bay, The Wilderness, Gaansbaai and, finally Cape Town, captures immersive and compelling content. In Scottburgh he meets former competitive South African swimmer, Sarah Ferguson, an environmental activist on a mission to highlight the issue of marine plastic pollution. In Tshani (near Coffee Bay), in the Eastern Cape, he explores the topic of eco-tourism and sustainably sourced seafood with Mdumbi Backpackers Director, Sibongile Masiso. Each local hero he meets is committed to saving the oceans for the benefit of future generations.
Corona has also become the first global beverage brand with a verified Net Zero Plastic Footprint, meaning the brand recovers and recycles more plastic from the environment than it releases into the world.
“As a brand born at the beach and deeply connected with nature, Corona has a responsibility to do all it can to be an ally to our environment and our oceans. But we know we can’t do this alone, which is why we created Plastic Reality as well as Protect Paradise – to inspire people to reduce their personal plastic use and collective impact on the environment,” said Marsha Kumire, Global Brands Director Africa.
Frank Solomon’s Protect Paradise series will run on YouTube through Ocean’s Month, ending June 30th. Watch Protect Paradise with Frank Solomon.
For more information and to try Plastic Reality, visit www.PlasticReality.com.
About Frank Solomon
Please visit: https://franksolomon.co.za/
Born in Mexico, Corona is the leading beer brand in the country, the most popular Mexican beer worldwide exported to more than 180 countries. Corona Extra was first brewed in 1925 at the Cervecería Modelo in Mexico City. Corona is a pioneer in the beer industry by being the first to use a transparent bottle showcasing its purity and high quality to the world. The artwork found on the bottle is painted, highlighting our commitment to quality in our packaging and our Mexican heritage. No Corona is complete without the lime. Naturally adding character, flavor and refreshment, the lime ritual is an integral part of delivering an experience that is truly unique to Corona. The brand is synonymous with the beach and celebrates time outdoors. It invites people to pause, relax and enjoy the simple pleasures of life.
Corona has an ongoing commitment to plastics. Since its partnership with Parley in 2017 has had great impact, over accomplishing its mission to protect 100 islands before 2020, as well as deploying a constant global clean-up effort.
The brand has ambitious sustainability goals outside of plastic too.
Recently, Corona launched ‘The barley pack’ piloting a new technology that turns barley remains into paper packaging to reduce waste.
More than 60% of Corona’s global glass volume in Mexico is returnable, and a recent expansion of this into Germany, the brand has plans to scale up returnable bottle across different regions in the near future and reutilize all its bottles.
About Anheuser-Busch InBev
Anheuser-Busch InBev is a publicly traded company (Euronext: ABI) based in Leuven, Belgium, with secondary listings on the Mexico (MEXBOL: ANB) and South Africa (JSE: ANH) stock exchanges and with American Depositary Receipts on the New York Stock Exchange (NYSE: BUD).
Our Dream is to bring people together for a better world. Beer, the original social network, has been bringing people together for thousands of years. We are committed to building great brands that stand the test of time and to brewing the best beers using the finest natural ingredients. Our diverse portfolio of well over 500 beer brands includes global brands Budweiser®, Corona® and Stella Artois®; multi-country brands Beck’s®, Hoegaarden®, Leffe® and Michelob Ultra®; and local champions such as Aguila®, Antarctica®, Bud Light®, Brahma®, Cass®, Castle®, Castle Lite®, Cristal®, Harbin®, Jupiler®, Modelo Especial®, Quilmes®, Victoria®, Sedrin®, and Skol®.
Our brewing heritage dates back more than 600 years, spanning continents and generations. From our European roots at the Den Hoorn brewery in Leuven, Belgium. To the pioneering spirit of the Anheuser & Co brewery in St. Louis, US. To the creation of the Castle Brewery in South Africa during the Johannesburg gold rush. To Bohemia, the first brewery in Brazil.
Geographically diversified with a balanced exposure to developed and developing markets, we leverage the collective strengths of approximately 164,000 employees based in nearly 50 countries worldwide. For 2020, AB InBev’s reported revenue was 46.8 billion USD (excluding JVs and associates).