Sir Jackie Stewart Archives

Heineken partners with Uber as part of the Enjoy Heineken responsibly campaign

Posted on October 30, 2017October 30, 2017 by Yule Dark

Heineken® is committed to making the moderate consumption of alcohol more aspirational, through the continued promotion of their Enjoy Heineken® Responsibly (EHR) campaign. Heineken® launched the campaign in June 2017 with a TV commercial featuring Sir Jackie Stewart and has now taken it to the next level by partnering with Uber this summer and festive…

Heineken® commits 20% of its annual media budget spend to promoting responsible consumption through its Enjoy Heineken Responsibly campaign

Posted on June 12, 2017June 13, 2017 by Yule Dark

Johannesburg, 12 June 2017: Heineken® has officially launched its responsible consumption campaign, Enjoy Heineken Responsibly (EHR), in an effort to make moderate consumption of alcohol more aspirational. In doing this while using its flagship brand Heineken®, HEINEKEN South Africa hopes to galvanise consumers towards responsible behaviour change when it comes to drinking and driving by…