Johannesburg, 31 January 2018 — This January, South Africans primarily used YouTube for watching music videos. In fact, of the top 10 videos watched during the month, six were music videos. Of those, two were by South African performers, with the remaining four coming from international artists.
When the country’s YouTube users weren’t watching music videos, they were taking an interest in politics. Among the topics that concerned them on that front were the possibility of Oprah Winfrey running for US president, following her being given the Cecil B. de Mille Award at the 2018 Golden Globes, and Donald Trump’s latest missive insulting African countries.
On the local front, the only non-music video to feature was former finance minister Pravin Gordhan grilling former Eskom chief financial officer Anoj Singh in parliament. Singh is part of an inquiry into Eskom examining evidence that he and other managers at the power utility aided the controversial Gupta family in looting it.
A full list of the videos can be found below:
Bruno Mars – Finesse (Remix) [Feat. Cardi B] [Official Video] — https://www.youtube.com/watch?v=LsoLEjrDogU
Rapidly approaching 156-million views, Bruno Mars’ collaboration with Cardi B harkens back to the early 90s when bright primary colours were the order of the day and shows like In Living Color ruled the airwaves.
Trump Calls Non-White Countries “S**tholes”: The Daily Show — https://www.youtube.com/watch?v=OQkfDJ2zVNo
The latest controversy to emanate from the White House was as a result of Donald Trump allegedly calling non-white countries “S**tholes”. As usual, The Daily Show — hosted by Trevor Noah — had a scathing take on the issue.
Kwesta Spirit Ft Wale — https://www.youtube.com/watch?v=wFi-BqmTRrw
The first South African video to feature on this list is “Spirit”, the latest music video by rapper Kwesta. Featuring American rapper Wale, the video is a raw and honest love letter to South Africa.
Oprah Winfrey Receives Cecil B. de Mille Award at the 2018 Golden Globes — https://www.youtube.com/watch?v=fN5HV79_8B8
Oprah’s speech at the 2018 Golden Globes was always going to be inspiring. Few would have guessed, however, that it would spark speculation that the author, talk show host, and businesswomen was readying herself for a run at the 2020 US presidential election.
Taylor Swift – End Game ft. Ed Sheeran, Future — https://www.youtube.com/watch?v=dfnCAmr569k
Featuring both Ed Sheeran and Future, Taylor Swift’s “End Game” is all about living large. There are yachts, super cars, and blinged out night clubs. Swift and Sheeran also have a go at rapping, which is a step in a new direction for them.
NADIA NAKAI FT CASSPER NYOVEST NAAA MEEAAN (OFFICIAL MUSIC VIDEO) — https://www.youtube.com/watch?v=KbDxY-EMdN4
For those not in the know Nadia Nakai is a South African hip hop artist signed to Cassper Nyovest’s Family Tree Records label. The video for “Naaa Meeaan” is, essentially, a celebration of hip hop success.
Oprah Winfrey For President | The Daily Show — https://www.youtube.com/watch?v=vlfdyUAW9l4
Another clip from The Daily Show, this video explores the aftermath of the Golden Globes, including Oprah Winfrey’s speech and the speculation that she could take a run at the US presidency in 2020.
Justin Timberlake – Filthy (Official Video) — https://www.youtube.com/watch?v=gA-NDZb29I4
“Filthy” is the lead single from American singer-songwriter Justin Timberlake’s upcoming studio album, Man of the Woods. The video stars Timberlake as Steve Jobs-esque tech visionary unveiling a dancing robot to a conference audience.
Pravin Gordhan grills Anoj Singh on State Capture in Eskom Inquiry — https://www.youtube.com/watch?v=gCt13jpd4rk
It’s rare that a video from a parliamentary inquiry goes viral. It’s unlikely that this one would’ve had former South African finance minister Pravin Gordhan not lost patience with former Eskom Chief Finance officer Anoj Singh.
Dua Lipa – IDGAF (Official Music Video) — https://www.youtube.com/watch?v=Mgfe5tIwOj0
British singer Dua Lipa is a YouTube phenomenon (she started her singing career covering other artists on the platform). The video for “IDGAF” sees the singer battling a darker, more empowered version of herself in a visual metaphor for her own internal struggles.
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