Johannesburg, South Africa – Rapper, actress, poet and all-round creative Sho Madjozi has taken on a new role as the brand ambassador for TRACE Mobile, a new Mobile Virtual Network Operator (MVNO) in South Africa launched by TRACE.
During a press conference on 27 June 2018 at the iconic Ponte Tower in central Johannesburg, TRACE Mobile announced its plans to launch the brand’s engaging #NeverExpire campaign with Sho Madjozi at the helm, which seeks to pay homage to people, brands and places that have remained “timeless and fresh” in the hearts and minds of many people.
The #NeverExpire campaign encapsulates a unique product offer that finally gives South Africa an offering with data, exclusive content and lifestyle rewards that never expire.
“We are very excited to partner with Sho Madjozi because we feel she embodies everything about the TRACE brand and TRACE Mobile – our values and our multicultural appeal to young people. Much like her, we proudly celebrate and embrace Afro-urban culture, said Prescillia Avenel-Delpha, Chief Marketing Officer for TRACE Mobile.
Bringing to life the #NeverExpire concept, TRACE Mobile will release a series of videos with young people who are involved in projects that have either thrust them into the public eye or continue to contribute to the ever changing, celebratory and positive African narrative.
The first to be released is brand ambassador Sho Madjozi’s, in which she speaks about how she views her Tsonga heritage as the epitome of the #NeverExpire concept. The campaign will continue with a handful of influencers, asking them about what they do to stay fresh and #NeverExpire.
Asked how she feels about collaborating with TRACE Mobile, Sho Madjozi says the partnership felt natural: “This is so dope! My phone and my music are two of my favorite things and now I get to work with a brand that combines them perfectly. Plus TRACE is unapologetically African, like me!”
Visit www.tracemobile.co.za for more information.
More about TRACE Mobile
The TRACE Mobile pre-paid offer comes with a distinctive proposition as the Next Generation Cellular Network which offers all subscribers data that never expires, a unique music proposition, audiovisual entertainment content and exclusive VIP lifestyle rewards.
The edgy mobile network is mainly aimed at the 16-35 year-old South African audience, who will benefit from:
- Data that never expires. TRACE Mobile is the first and only mobile service in South Africa that offers data that #NeverExpires to all its customers.
- FREE access to music and entertainment: 8 live TV music channels, 30 digital radio channels, movies, series, concerts and documentaries.
- VIP tickets to exclusive events and lifestyle rewards: exciting perks and Money-Can’t-Buy-Experiences with local and international celebrities
TRACE Mobile subscribers will also have access to discount vouchers from partners such as Edgars, Edgars Active, CNA, Red Square, Shesha and free entry to clubs for VVIP experiences that #NeverExpire.
“We have listened to TRACE fans. They are permanently connected and they want more data, more content and more personalized rewards for their mobile investment. TRACE Mobile is the answer to their mobile needs and we are very proud to be the first to launch such a service in South Africa that responds directly to what South African mobile consumers have been asking for, in these tough economic times.” said Leo Manne, Senior Vice President, TRACE Southern Africa.
TRACE Mobile SIM cards can be purchased now for only R5.00 at participating retailers, and listed on the website in the dedicated store locator. The TRACE Mobile starter pack can also be purchased directly from the TRACE Mobile squads (promoters and foot soldiers), that are present and active across the country.
TRACE is a global broadcast and digital media company specialized in afro urban music and entertainment. Through its 22 pay TV channels, radios, online and mobile services, TRACE connects with a 200 million multicultural audience in more than 160 countries. Launched in 2003 following the acquisition of the eponym print magazine, TRACE has become the leading media brand for lovers of afro urban culture in Sub Saharan Africa, Europe, the Caribbean and the Indian Ocean.