Over the past seven days, the 2018 FIFA World Cup and the matchups it’s produced continued to dominate Google Search Trends in South Africa, alongside Ronaldo and Gmail.
With the 2018 Fifa World Cup reaching its zenith, interest in the tournament remains incredibly high. This was particularly evident on Friday when “World Cup 2018” (500 000+ searches), “Brazil vs Belgium” (100 000+ searches), “World Cup” (100 000+ searches), and “Uruguay vs France” (50 000+ searches) were the top four trending search terms.
On Saturday meanwhile, “Russia vs Croatia” (100 000+ searches) and “Croatia” (50 000+ searches) trended in search. Ultimately, Croatia would send hosts Russia out of the tournament as their quarterfinal match ended in penalties.
With no World Cup matches on Sunday, attention turned to the world of celebrity. “Hailey Baldwin” (50 000+ searches) was the top trending search term as news emerged of the model and TV personality’s engagement to Justin Bieber.
As the new week started, Gmail (100 000+ searches) was the top trending term, with several news stories driving interest in the email app. Also trending on the day was the “Global Citizen Festival” (50 000+ searches). The event, which takes place later this year, will see the likes of Beyonce, Jay Z, and Eddie Vedder perform in South Africa for the first time.
On Tuesday, attention returned to football, with “World Cup 2018” (200 000+ searches) and “France vs Belgium” (200 000+ searches) the top two trending searches. The first of the two semi-finals ended in a 1-0 victory for France, setting them up for a World Cup final clash against Croatia. Another football related trend on the day was “Ronaldo” (100 000+ searches). Searches for the Portuguese star spiked on news that he had inked a transfer deal with Italian giant Juventus.
Finally, on Wednesday “Wimbledon” (100 000+ searches) was the top trending term. South African interest was particularly high on the day as Kevin Anderson took on, and ultimately defeated, eight time champion Roger Federer.
Other terms to trend during the week included “Durban July 2018” (50 000+ searches), “Thai Cave Rescue” (20 000+ searches), and “Emtee” (20 000+ searches).
Google processes more than 40 000+ search queries every second. This translates to more than a billion searches per day and 1.2 trillion searches per year worldwide. Google trends data is updated hourly and is available on https://www.google.co.za/trends.
Search trends in South Africa tend to be news and sports-driven. People search for things they hear or see on the news, and sports search terms trend several times a week, on average, every week.
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