Zinedine Zidane’s shock resignation as manager of Real Madrid, the South African Music Awards (SAMAs), and the death of fashion designer Kate Spade were among the top trending terms on Google this week.
Real Madrid have won three UEFA Champions League titles in a row under Zinedine Zidane. Most fans were hoping he’d enjoy a prolonged tenure at the Spanish football giants. It therefore came as something as a shock when he announced his resignation last week. Given South Africa’s love of football, it should hardly be surprising that it “Zidane” (50 000+ searches) was a top trending term on Thursday.
On Friday meanwhile, Kanye West saw more than 20 000 searches following the release of his new album Ye. The album deals with, among other things, the rapper’s bipolar diagnosis. Reviews of the album have been mixed, with many battling to separate it from the problematic statements West has made over the past few weeks.
Over the weekend, attention turned to the South African Music Awards, with “SAMA Awards 2018” drawing in more than 20 000 searches on Saturday. Big winners on the night included Shekhinah and Mafikizolo. The awards drew enough attention to beat out searches for the Springboks as they lost to Wales in a dour match in Washington, DC.
On Tuesday, the world learned about the death of legendary fashion designer Kate Spade. As tributes poured in for Spade, South Africans took to Google to search for more information about her death. The term “Kate Spade” was searched for more than 20 000 times.
Other terms to trend during the week included “Guns n Roses” (20 000+ searches), “Henri van Breda” (20 000+ searches), “Lady Zamar” (20 000+ searches), and “Springboks vs Wales” (20 000+ searches).
Google processes more than 40 000+ search queries every second. This translates to more than a billion searches per day and 1.2 trillion searches per year worldwide. Google trends data is updated hourly and is available on https://www.google.co.za/trends.
Search trends in South Africa tend to be news and sports-driven. People search for things they hear or see on the news, and sports search terms trend several times a week, on average, every week.
Google’s mission is to organize the world’s information and make it universally accessible and useful. Through products and platforms like Search, Maps, Gmail, Android, Google Play, Chrome and YouTube, Google plays a meaningful role in the daily lives of billions of people and has become one of the most widely-known companies in the world. Google is a subsidiary of Alphabet Inc.