The Jameson INDIE channel collaborated with highly acclaimed photographer Elden Swart on 1 September at 99 Loop Gallery in Cape Town. Jameson Irish Whiskey is famously triple distilled and Jameson remained committed to their perfected approach by combining the three elements of science, art and premium whiskey in this artistic partnership. Jameson are highly regarded as South Africa’s most progressive brand and showcased Elden’s incredible talent in nothing less than true authentic, artistic style.
For several weeks Elden has experimented with the golden liquid that is Jameson Irish Whiskey and concocted various magical cocktails with elements such as fruit and sugar. Elden successfully captured on camera the rare, magnificent, multitude colours that appeared during the process of crystallization with careful manipulation of a 100 x closer microscope. Elden’s unique and opulent photography, showcased courtesy of the Jameson INDIE channel, is quite unlike anything ever before seen and was truly a sight to behold!
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