First 4DX cinema in Gauteng to launch this Spring
Johannesburg, 12 July 2016 – Nu Metro Cinemas has confirmed that Gauteng’s first 4DX cinema will open its doors to public at the newly revamped Nu Metro Hyde Park in September. This news follows the overwhelming success of Africa’s first ever 4DX cinemas at Nu Metro V&A Waterfront (Cape Town) and The Pavilion (Durban). Strong public demand will now be answered with the launch of this one-of-a-kind, multi-dimensional cinema experience in Johannesburg.
Nu Metro Cinemas signed an agreement with CJ 4DPLEX, creator of 4DX, last year – the world’s first 4D cinema technology for feature films: a partnership that for the first time bring 4DX to African cinemas. 4DX, which uses motion, vibration, water, wind, lightning, scents, and more to provide moviegoers with a truly awesome movie experience, has been expanding at a fast pace globally.
“An extensive upgrade and renovation process is currently underway at our Hyde Park cineplex. This much-anticipated overhaul will bring the cinemas at this prestigious Johannesburg location in line with our top-end offering at the acclaimed, upper-class Hyde Park Corner shopping centre. Apart from adding multiple Scene VIP cinemas and lounges – South Africa’s first ever Scene VIP cineplex – all cinemas’ equipment will be upgraded to the latest world-class sound, projection and screen technology. Luxurious recliner seating, newly styled interior décor, carpeted flooring and refreshed space design also form part of the plans for Nu Metro Hyde Park. The cinemas and lounges will be licensed, along with a la carte food menus and all the other premium Scene VIP offerings. And, now, 4DX has also been added to the mix!” explains Nu Metro Cinemas GM, Nitesh Matai.
Nu Metro’s Head of Technical was sent to Seoul for 3 weeks last year to specifically train for certified status to manage the installation of 4DX technology locally. A current cinema at Nu Metro Hyde Park is being converted to 4DX. The introduction of 4DX at Nu Metro Hyde Park forms part of the overall renovation project in process at this cinema complex. Apart from world-class 2D, 3D and Scene VIP facilities – Hyde Park moviegoers can now also join the 4DX revolution.
“Nu Metro Cinemas is very excited to introduce Gauteng audiences to 4DX. It fits our commitment to supplying customers with a fully immersive cinema experience, utilizing the best, most up-to-date world-class technology,” states Nitesh Matai, GM for Nu Metro Cinemas. “4DX fulfills those expectations as the new 4DX cinemas involve all five senses for consumers to enjoy a cinema outing like nothing else they’ve seen, heard, or felt before. With the introduction of 4DX at sites across South Africa, Nu Metro Cinemas joins an elite group of cinema chains using this technology, and showcasing popular blockbusters in a groundbreaking new cinema format.”
The films screened in 4DX are projected in HD/2D and Digital 3D on a silver curved wall-to-wall screen. Its audio system is being upgraded to a Dolby CP750 with 7.1 full surround sound. The Barco projector used in the cinema will now also use an upgraded lamp for brighter picture in both 2D and 3D.
“We are installing a complete new steel floor structure in the 4DX cinema to be able to handle the 0.3G-force the unit moves with; as well as water, air and scent lines. The complete system uses 24 computers (1 in each of the 21 seat pods, motion PC, monitor PC and screen server). The ‘force’ utilises Servo motors and transducers, and not hydraulics, making the movement much smoother and more active. Following Cape Town and Durban, Johannesburg is now also in for a total new way of watching movies!” explains Johan van Staden, Nu Metro Cinemas: Head of Technical.
About Nu Metro Cinemas
Nu Metro Cinemas has been one of South Africa’s leading cinema circuits for over 40 years – currently operating 19 cineplexes with a national footprint in Cape Town, Port Elizabeth, Durban, Amanzimtoti, Johannesburg, Krugersdorp, Pretoria, Bloemfontein and Worcester. New cinemas recently opened in Welkom and Lenasia; with Pretoria East and Ballito scheduled for 2016. Nu Metro Cinemas started introducing Scene Xtreme and Scene VIP at select sites nationwide from 2014. Scene Xtreme features Dolby Atmos/Auro 11.1 sound, RealD’s new PWS screens, world-class digital 3D technology as well as 4K Ultra High Definition projection. Scene VIP upgrades the Nu Metro Cinemas experience with luxurious, recliner seating, a VIP lounge/bar and an à la carte menu. The cinema exhibition company has made a commitment to screening alternative/specialist content such as live music, comedy and theatre shows on the big screen – apart from the weekly run of new movie titles from all the major local and international film distributors. It has also started acquiring its own content independently, for exclusive distribution via its nationwide chain of cinemas. Nu Metro Cinemas strives to offer consumers a cinema experience they won’t be able to enjoy anywhere else. Regular talent visits by movie stars, competitions, promotions, exciting marketing activations in cinema as well as popular pre-release screening events such as “Girls’ Night Out” further add to the mix of initiatives to enhance Nu Metro’s cinema attractions even further.
Nu Metro Cinemas – it’s your scene
About 4DX by CJ 4DPLEX
CJ 4DPLEX is operating 4DX, the world’s first 4D-technology based cinema for feature films. Headquartered in Seoul and with international offices in Los Angeles and Beijing, the company provides immersive cinematic experience through 4DX auditoriums for exhibition partners along with 4DX codes of major Hollywood blockbusters and local titles. Each auditorium incorporates motion-based seating synchronized with over 20 different effects and optimized by a team of skilled editors, maximizing the feeling of immersion within the movie. A visit to the 4DX brings a virtual journey through an all-encompassing experience not limited to just audio and video. 4DX presents an all-five-senses immersive cinematic experience allowing everyone to connect with the movie and experience special effects through motion, vibration, water, wind, lighting, scents and more that enhance the visuals on-screen. Since 2010, more than 200 Hollywood titles were screened in 4DX. As of June 2015, there are more than 24,000 4DX seats across 182 sites in 34 countries.