28 March 2026, JOHANNESBURG, SOUTH AFRICA – Drenched in the warmth of the South African sun, a new bombshell arrived in unforgettable style. Hosted by the ever-radiant Zola Nombona, Brutal Fruit Spritzer unveiled its latest citrus-inspired variant, L’Orange Rossa, through a spectacularly curated immersion that set a new benchmark for premium brand experiences.
From the moment guests arrived at the breathtaking Villa Rossa, it was clear this was no ordinary launch. A glamorous guest list featuring Ayanda G Thabethe, Buhle Samuels, Kayise Ngqula, Larona Moagi, Naledi Malela, Nqobile Khwezi, Thando Wolf, Yanda Woods and Malondie Buthelezi, among many other influential tastemakers and cultural voices, brought The Rossa Life to life in the most stylish and celebratory way.
From the considered details of the table settings to the citrus-in-Capri dress code, every element of the experience invited women to sip, connect and fully embody The Rossa Life. As tables filled and glasses remained within reach, an atmosphere of effortless elegance and vibrant connection took over.
Soon, all was revealed and, with signature Brutal Fruit Spritzers flair, guests were the first to indulge in L’Orange Rossa – a refreshing and expressive fusion of zesty orange and crisp apple, layered with a soft sweetness and a subtle bitter edge. A liquid that is as bold and dynamic as the women it was created for.
The experience unfolded into a breathtaking sensory moment, as the Gugulethu Tenors delivered a moving performance alongside DJ Mvelo. The unexpected pairing of classical vocals with contemporary beats created a powerful and
electrifying soundtrack to the afternoon – mirroring the sophisticated yet daring character of L’Orange Rossa itself.
As the celebration continued, guests were invited into a moment of creative expression through an exclusive collaboration with Malondié, the South African design house founded by Londeka Buthelezi. In a striking showcase of craftsmanshipand modern African femininity, models debuted a limited-edition collection of hats, handbags and scarves inspired by the vibrant spirit of L’Orange Rossa.
The synergy between fashion, music and flavour culminated in a truly immersive experience, reinforcing Brutal Fruit Spritzer’s position at the forefront of culture, style and connection. As a final gesture, each guest received a limited-edition Malondié x L’Orange Rossa scarf – a wearable keepsake of an afternoon defined by beauty, boldness and celebration.
“L’Orange Rossa marks a new chapter for Brutal Fruit Spritzer,” says Candice Van Den Bosch, Brand Director. “It’s bold, distinctive, and made for the way women gather now – expressive, effortless, and full of life. This launch was a true reflection of that spirit, and we couldn’t have asked for a more incredible way to introduce it to South Africa.”
Following its spectacular debut at Villa Rossa, Brutal Fruit Spritzer L’Orange Rossa will be available nationwide from March 2026, inviting South Africans everywhere to embrace #TheRossaLife.
For those looking to experience the collection firsthand, a selection of these limited- edition pieces will be made available to the public through exclusive Villa Rossa activations nationwide. Consumers will have the chance to win items from the
collection through curated competitions, alongside surprise-and-delight moments designed to bring The Rossa Life to life in unexpected and memorable ways.
Perfect Serve: Pour over ice and garnish with a slice of orange.
About South African Breweries:
Brutal Fruit is a sophisticated sparkling alcoholic beverage made with natural flavours, originally launched in South Africa in 2002 and now recognised as the country’s leading ready-to-drink (RTD) brand with a growing global presence. Known for its refined taste and subtle fruit flavour combinations, Brutal Fruit offers an elevated drinking experience for those who appreciate effortless elegance and modern sophistication, making it the perfect accessory for any occasion. The Brutal Fruit Spritzer range reflects the brand’s commitment to innovation and premiumisation, featuring delicately balanced flavours crafted for stylish, contemporary consumers, including favourites such as Ruby Apple, Strawberry Rouge, Litchi Séche, and the latest addition, Brutal Fruit Spritzer L’Orange Rossa- a vibrant and refreshing variant that introduces a bold citrus profile with a sophisticated twist, embodying the essence of La Dolce Vita while celebrating indulgence, connection, and beautifully elevated moments.
About South African Breweries:
The South African Breweries (SAB) has reimagined what a beer company can be and has anchored this in a powerful brand purpose – We Dream Big to Create a Future With More Cheers. At SAB it’s always about more than the beer. We are driven by our passion to demonstrate the unique power of beer to propel SouthAfrica forward. Since our inception over a century ago, SAB has grown to become South Africa’s largest brewer, a powerful economic contributor, a leader in sustainability, and a champion of responsible consumption. SAB is one of South Africa’s admired companies and corporate brands. The company operates 7 breweries and 42 depots in South Africa, a total workforce of approximately 5 000, and supports a beer economy ‘from seed to sip’ of over 250 000 jobs. Its portfolio of beer brands meets the needs of a wide range of consumers and includes leading brands in beer and beyond such as Castle Lager, Carling Black Label, Corona, Brutal Fruit,
PLEASE FOLLOW US AND TAG US ON:
- Instagram: @brutalfruitza
- Twitter: @brutalfruitsa
- Facebook: @ brutalfruitsa
Hashtag: #TheRossalife #BrutallyBeautiful