- Developed with Willy Chavarria as Creative Advisor, the adiSignature range is defined by premium fabrics, modern proportions, and signature adidas branding.
- Key pieces include hoodies, sweatpants, mock neck quarter zips, alongside adidas icons such as the Firebird and SST tracksuits
- The arrival is accompanied by a campaign that channels the joy and universality of sweats
South Africa, 20th October 2026 – adidas Originals introduces its first adiSignature collection, reimagining familiar sweats through elevated cuts, fits, and materials. Developed with Willy Chavarria as the Creative Advisor of the collection, adiSignature brings a fresh perspective to the brand’s most iconic staples – Firebird and SST Tracksuits.
Named for its objective to reimagine adidas Originals’ signature design codes for a new generation, adiSignature collection transforms everyday staples such as hoodies, sweatpants, T-shirts and trackpants into tools for personal expression. Built to get better with time, the collection features elevated essentials through bold proportions, premium materials and an inclusive approach to style, making it perfect for those who want to style the pieces in individual ways and keep them for years.
“adiSignature is a framework that adidas and I developed together that will evolve over years” explains Willy Chavarria. “It’s a new way of thinking about the brand’s timeless offering.”
adiSignature transforms familiar sweats through bold proportions, premium materials and an inclusive approach to style. Constructed from a heavyweight 420g brushed back fleece, each element has been re-built from the ground up: from every stitch to the brand’s famous Three Stripes, the ribbing, the colors, the waistband heights, the zipper pulls, one piece hood constructions, dropped shoulders, and roomier sweatpant fits.
The inaugural offering sees bold 80s inspired blocking with adidas and Trefoil branding and Three Stripes executions transposed onto hoodies, full-zips, crew necks, tees, tanks, and sweatpants, as well as adidas’ iconic Firebird and SST tracksuits – all expertly cut for a modern silhouette in an array of colorways, from vibrant hues to monochromatic staples. Alongside the mainline collection, a premium NY block pack elevates an archival jogging suit from the 80s for the contemporary moment.
The introduction of the adiSignature line is accompanied by a campaign that captures a joyfully diverse cast during un-scripted moments of candor. Shot and directed by Brianna Capozzi, with styling from Georgia Pendlebury, an intimate film follows as the cast discuss their memories, their relationships, and their identity – all through the lens of color as the embodiment of happiness, unity, and a key expression for the collection.
adiSignature launches on 3rd November 2026 at adidas.co.za and at adidas concept stores with prices starting from R799 – R1999. Follow the conversation on Instagram @adidasZA.