DJ Line-Up: Phizicist, DangerIngozi, Lil Bow, Kid Fonque, Mvelo, Women Who Kill, Half N Half, Kid Robot, Miss Cosmo, Thibo Tazz
Venue: AREA3, 20 Kruger Street, Maboneng Precinct
Date: 29 August 2014
Time: 7pm
This was definitely the place to be as Adidas launched their new store in style. From the get go, you could see that Adidas meant serious business and the cold weather wouldn’t stop them.
They closed down the street, which then served as a dance floor as DJs dropped some heavy tunes and got people busy. 2 DJs played back to back to make the dance floor even more intense. That’s not the end because Adidas organized another 2 DJs to play back to back inside the store, which complimented their new range of sneakers.
The look and feel of the store was insane; they found the right way to display sneakers without selling them to their customers. I was rather impressed by it all. They even went as far as getting the Supersport crew to check out the opening.
So who would you expect from such an event. Well people in the fashion industry were there, this included current and upcoming fashion gurus. People were dressed to impress and the availability of photographers pleased them.
Location wise, well I’ll give them a gold star for finding their target market, as Maboneng is home to a lot of upmarket people but I wonder what their long term plan is as Maboneng is busy on weekends. We’ll just have to wait and see.
Great launch, I enjoyed it (I was there for the music).