Johannesburg, 22 September 2025 – A new chapter in family grooming has arrived with the opening of Amara & Friends in Bryanston – Johannesburg’s first salon designed to give both kids and parents a space where style meets comfort, play, and care.
Founded by Shela Ledwaba, Amara & Friends was born from a simple but powerful idea: to create a safe, joyful space where children can enjoy their hair appointments while parents take time to care for themselves too. With a dedicated play area, fun styling stations for kids, and a calm, welcoming environment for adults, Amara & Friends is a salon for the whole family.
“Our vision was to design a place where parents don’t have to choose between looking after themselves or their little ones,” says Shela. “Here, children can be entertained and celebrated while parents relax and enjoy their own treatments. It’s about making salon time a positive and shared family experience.”
The salon caters to boys and girls of all races and hair types, celebrating individuality and ensuring every child feels welcome. Parents, too, are included in the experience, with tailored services that allow them to enjoy self-care alongside their children.
The salon offers:
- Kid-friendly stylists and stations designed with fun, safety, and comfort in mind.
- A vibrant play area where children can enjoy activities while waiting or after their treatments.
- Services for parents, ensuring they too can indulge in quality hair care alongside their children.
- Gentle, safe products suitable for young and sensitive hair, as well as premium treatments for adults.
To mark its grand opening, Amara & Friends will host a launch celebration filled with hairstyle showcases, and family-friendly entertainment, including face painting, a photo booth, colouring stations, and live styling demos.
Amara & Friends is set to become the go-to destination for families in Johannesburg – a one-stop salon where both kids and parents can look and feel their best, together.