Following the success of the debut season, which garnered over 289 million views, Formula 1 is excited to announce the return of popular original YouTube series, Passenger Princess, featuring producer, writer, and host Amelia Dimoldenberg, for a second season, premiering in mid July 2026.
Produced and created by Dimz Inc. in collaboration with Formula 1, the six-part weekly series will once again see Amelia step into the passenger seat alongside current Formula 1 drivers Charles Leclerc, Franco Colapinto, Valtteri Bottas, Gabriel Bortoleto, Kimi Antonelli and Alex Albon.
The series once again combines her signature interview style with the fast-paced world of motorsport. Across six new episodes airing throughout July and August, Amelia will be joined by the new line-up of Formula 1 drivers as she continues her ongoing pursuit of becoming a more confident driver, with varying levels of success.
Building on the chemistry, humour and candid conversations that made the first season a fan favourite, which featured George Russell, Oscar Piastri, Ollie Bearman and Carlos Sainz, Passenger Princess offers viewers a different perspective on some of Formula 1’s biggest personalities. Blending comedy, competition and Amelia’s unique charm, the series created the kind of unexpected moments that have become synonymous with her work as the host, producer and creator of Chicken Shop Date.
Since Passenger Princess first aired, Formula 1 has continued to expand its global reach, with a fanbase now exceeding 830 million people worldwide, particularly among younger and female audiences. The series follows the success of F1® The Movie, which became the highest grossing sports film of all-time, with a global box office figure of more than $630 million, and Netflix’s Drive to Survive. It forms part of a wider original content strategy to further embed the sport in popular culture and engage new audiences beyond traditional race weekends.
Season two of Passenger Princess was filmed across the FORMULA 1 MSC CRUISES GRAN PREMIO DE BARCELONA-CATALUNYA 2026 and the FORMULA 1 LENOVO AUSTRIAN GRAND PRIX 2026 and will premiere exclusively on Amelia’s YouTube channel from July 2026.
Emily Prazer, Chief Commercial Officer of Formula 1 said:
“We are incredibly excited to bring Passenger Princess back for a second season following the fantastic success of the first series, which attracted millions of viewers around the world and gave fans a unique look at the personalities behind our sport. Amelia has a remarkable ability to connect with audiences through humour, authenticity and creativity. With Formula 1’s fanbase now exceeding 830 million worldwide, this series is a brilliant way to engage both existing fans and new audiences, and we cannot wait for everyone to see the drivers face one of their biggest challenges yet…teaching Amelia how to drive.”
Amelia Dimoldenberg, said:
“Against all odds, they’ve let me “drive” for another season. I’m thrilled to be back in the passenger seat with six new drivers and even more opportunities to demonstrate why I still can’t be trusted behind the wheel.”
About Formula 1®
Formula 1® racing began in 1950 and is the world’s most prestigious motor racing competition, as well as the world’s most popular annual sporting series. Formula One World Championship Limited is part of Formula 1® and holds the exclusive commercial rights to the FIA Formula One World Championship™. Formula 1® is a subsidiary of Liberty Media Corporation (NASDAQ: FWONA, FWONK, LLYVA, LLVYK) attributed to the Formula One Group tracking stock. The F1 logo, F1 FORMULA 1 logo, FORMULA 1, F1, FIA FORMULA ONE WORLD CHAMPIONSHIP, GRAND PRIX, PADDOCK CLUB and related marks are trademarks of Formula One Licensing BV, a Formula 1 company. All rights reserved.
About Dimz Inc.
Founded in 2018 by writer, host and producer Amelia Dimoldenberg, Dimz Inc. is a creative studio and production company, specialising in original formats and branded entertainment. With a particular focus on short-form episodic content, Dimz Inc.’s expertise covers creative ideation, production and roll-out. Dimz Inc. works with partners across broadcast, publishing, and digital to bring stories to life. From “Chicken Shop Date” to red carpet interviews and beyond, Dimz Inc. is focused on creating engaging content, fuelled by a passion for pop culture. Allergic to being generic in any way, Dimz Inc. is on a quest to shape the future of content creation.
About Amelia Dimoldenberg
Host, writer, and producer Amelia Dimoldenberg has spent over a decade building a massive global following across her platforms with her unique comedic approach and engaging content. She is the creative mind behind the wildly popular series, “Chicken Shop Date”; the show has redefined the celebrity interview with Dimoldenberg’s awkward charm and is commissioned under her own production company, Dimz, Inc, which is also behind her newest original series, “Passenger Princess.” In recent years, she has been honored on various stages, including the Streamys and the Webbys, for her role as a trailblazer within the changing media landscape. She has served as the Red-Carpet Correspondent for the Academy Awards for three consecutive years (2024 – 2026). In August of last year, she further expanded her company initiatives with the launch of Dimz, Inc. Academy, a program which aims to ensure young people from all backgrounds have access to the creative media industries. The Academy will return in August 2026 with an increased four week program.