With one million people signed up for the iOS version of Periscope in the first ten days of the app’s launch, its recent purchase by Twitter, and consequent roll-out to Android, integrating Periscope into a brand marketing campaign seemed a no-brainer to innovative global beer brand, Heineken®.
As a result, Heineken® gave football fans the opportunity to immerse themselves in the UEFA Champions League (UCL) Final experience this past Saturday.
— Heineken SA (@Heineken_SA) June 5, 2015
Fans got to “experience” the UEFA Champions League final live in Berlin, through the eyes of South African, Justin Brebner. Justin, who SMS’d the underliner code from his Heineken® trophy bottle, won a trip to witness the clash between Juventus and Barcelona, courtesy of the beer brand. By equipping him with a smartphone enabled with the Periscope app, which allows people to broadcast live video streaming to the world, Heineken® helped give fans a unique perspective on the event – ensuring that they felt part of the Final and making their match night even more legendary.
Brebner‘s live broadcasts gave a glimpse into his UEFA Champions League experience – the stuff you can’t see on TV. The broadcast showed him enjoying the Berlin culture, hanging out in Heineken VIP zones before the game and much more.
“Heineken® aims to consistently be at the forefront of innovation and engage imaginatively with our consumers. We used Periscope to make the world of Heineken® all the more tangible” said Tjeerd Veldhuis, Marketing Manager, Heineken® South Africa.
Heineken® Open Your World
Heineken® Not for Sale to Persons under the Age of 18. Enjoy Responsibly.
— Heineken (@Heineken) June 6, 2015