Third Edition Sells Out In Record Time, Three Months Before Festival
Over 30 Acts Across Three Days – Dj Maphorisa, Kid Fonque, Langa Mavusa, Justthemba Along With Tkzee, Ph, Twins On Decks, Tshego, Femi Koya, Dbn Gogo, King Olwee, Rikay & Many More
The third all-inclusive Bacardi Holiday Club wrapped up this past weekend in Carnival style with some of the hottest beats under the sun. Its 2020 ‘Carnival edition’ drew an exclusive crowd dressed to theme with brightly-coloured feather wings, diamante-encrusted headpieces and fashion like no other!
Set on the spectacular grounds of Welgelegen Manor, less than one hour from Jozi. Just 1500 festival-goers spent the weekend dressing up in their finest threads, getting down with their crew with unlimited Bacardi cocktails and an always-on gourmet banquet of delicious food.
The epic festival and undeniably awesome lineup included a mix of rising and leading local artists that brought life to the ‘Bacardi Sound of Rum’ – a sonic celebration and showcase of South Africa’s diverse music landscape, closing off the summer season in true Bacardi style. Over 30 of South Africa’s finest artists performed throughout the days and into the nights – with TKZEE bringing nostalgic charm with their hits into the present, DJ Maphorisa on the decks showcasing his incredible talent, and Langa Mavuso starting off the last day of the festival with his velvet voice and sultry lyrics.
Francois Portier, Managing Director for Bacardi in Sub-Saharan Africa, said on the success of the sold-out event, ‘The Bacardi Sound of Rum music journey culminated with the ultimate celebration of local music at this year’s Bacardi Holiday Club. This year’s Carnival theme gave us the ideal opportunity to allow fans to #DoWhatMovesYou. We loved that guests embraced the theme that resonated through their embellished and colourful outfits, bringing to the forefront individuality, creativity and freedom of expression, which Bacardi so passionately inspires in our fans. Bacardi is fiercely committed to creating content and experiences that truly get our fans moving and we are excited to work with so many inspiring and authentic local artists and creators on both the Sound of Rum and Holiday Club, who enable us to bring Bacardi to life for our fans.’
The Coke Energy barbershop was a hive of activity, giving festival goers a chance to get out of the heat, re-energise and freshen up their looks. The all new Coke Energy (Coca-Cola with coffee) and the legendary Legends Barbershop gave fresh new cuts to anyone who was keen to ensure that their hair matched their Carnival outfits.
If you weren’t at the stage or the bar you were most certainly at Channel O’s chill area with lounge chairs, and chilled vibes made for the perfect hang-out area while enjoying a drink or one of the delicious meals. Prizes were up for grabs, inspired by the brands, and the ‘Stir Creativity’ Bombay Sapphire Secret Sunflower Stage was nestled deep within the Manor’s Sunflower fields. Gin and tonic cocktails accompanied by melodic and soulful sounds were the order of the day. The lucky few who were able to spot it enjoyed the afternoons like no other.
Bigger isn’t always better – this festival is a little bit special with just 1500 tickets sold, no queues, intimate access to artists and a whole lot of room for reveler’s getting-down pleasure.
Head to the Facebook page to find your perfect #BacardiHolidayClub photos and tag your crew!
#BacardiHolidayClub 2020 Facebook photo album: https://www.facebook.com/pg/BacardiHolidayClub/photos/?tab=album&album_id=2596353997244789&ref=page_internal
#DoWhatMovesYou and keep an eye on the event profiles for news of #BacardiHolidayClub in 2021!
Follow us:
Website: www.bacardiholidayclub.co.za
Facebook: www.facebook.com/Bacardi-Holiday-Club
Instagram: www.instagram.com/bacardiholidayclub
Twitter: www.twitter.com/bacardi
#BacardiHolidayClub
#DoWhatMovesYou
#SoundOfRum
About Bacardi
About BACARDÍ Rum
In 1862, in the city of Santiago de Cuba, founder Don Facundo Bacardí Massó revolutionized the spirits industry when he created a light-bodied rum with a particularly smooth taste – BACARDÍ. The unique taste of BACARDÍ rum inspired cocktail pioneers to invent some of the world’s most famous recipes including the BACARDÍ Mojito, the BACARDÍ Daiquirí, the BACARDÍ Cuba Libre, the BACARDÍ Piña Colada and the BACARDÍ Presidente. BACARDÍ rum is the world’s most awarded rum, and spirit, with more than 550 awards for quality, taste and innovation. Today, BACARDÍ rum is made in Puerto Rico and Mexico where it is crafted to ensure the taste remains the same as it did when it was first blended in 1862. www.bacardi.com
About Bacardi Limited
Bacardi South Africa (PTY) LTD is a subsidiary of Bacardi Limited. Bacardi Limited, the largest privately held spirits company in the world, produces and markets internationally recognized spirits and wines. The Bacardi Limited brand portfolio comprises more than 200 brands and labels, including BACARDÍ® rum, the world’s best-selling and most-awarded rum, as well as the world’s most-awarded spirit; GREY GOOSE® vodka, the world’s leading super-premium vodka; DEWAR’S® Blended Scotch whisky, the world’s most-awarded blended Scotch; BOMBAY SAPPHIRE® gin, the top-valued and fastest-growing premium gin in the world; MARTINI® vermouth and sparkling wines, the world’s leading vermouth and the world’s favorite Italian sparkling wines; CAZADORES® 100% blue agave tequila, one of the most popular premium tequilas in Mexico and the United States; and other leading and emerging brands including WILLIAM LAWSON’S®, the fastest-growing global Scotch whisky brand; ERISTOFF® vodka, one of the fastest-growing vodka brands in the world; and ST-GERMAIN®, a super-premium elderflower liqueur. Founded 158 years ago in Santiago de Cuba on February 4, 1862, family-owned Bacardi employs over 6,000 people, manufactures its brands at 27 facilities and sells in more than 150 countries. Bacardi Limited refers to the Bacardi group of companies, including Bacardi International Limited. www.BacardiLimited.com
LIVE PASSIONATELY. DRINK RESPONSIBLY. BACARDÍ, AND THE BAT DEVICE ARE REGISTERED TRADEMARKS OF BACARDÍ & COMPANY LIMITED. BACARDÍ, THE BAT DEVICE AND OTHER MARKS RELATED TO BACARDI GROUP PRODUCTS QUOTED IN THIS PRESS RELEASE ARE TRADEMARKS