The Ballantine’s x RZA Crosley collection, which includes a bespoke C6 record player and Montero speaker, will be available to purchase from 30 June 2023 at Ballantines.com/RZA
Johannesburg; 14 June 2023: As Hip Hop hits its 50th anniversary this year, Ballantine’s, the world’s second-largest Scotch whisky*, welcomes Wu-Tang Clan frontman, RZA, into its clan, through a new partnership that celebrates staying true to who you are and embracing the freedom to forge your own path.
The collaboration, which coincides with the 30th anniversary of the Wu-Tang Clan’s iconic debut album release, ‘Enter the 36 Chambers’, launches today with the announcement of the first of a series of exclusive drops – an iconic limited edition Ballantine’s x RZA Crosley record player – available to purchase at Ballantines.com/RZA from 30 June 2023.
Rooted in a shared love of music, RZA brings Ballantine’s and Crosley together to create shared moments over music, whisky, and a celebration of individual taste, whatever genre you’re into. The distinctive C6 record player designed by RZA, which comes with an accompanying Montero Bluetooth speaker, shows that if you stay true to what you love, there’s no wrong way to amp up, wind down and create new experiences.
Over the coming months, Ballantine’s and RZA will inspire people to keep it real and celebrate self-expression through unexpected partnerships and a series of product drops from music to food and fashion. Whether it’s discovering new music, trying out new recipes, or getting your hands on a limited-edition capsule collection, each exclusive drop released as part of the collaboration will see RZA explore his passions, showing there truly is no wrong way to express yourself.
Hip hop legend turned kung fu master, filmmaker, chess champion, producer, and actor, RZA has long been known for subverting expectations – a lifestyle that reflects the spirit of Ballantine’s founder, George Ballantine, who was breaking codes of whisky as far back as 1827 with his DIY attitude. A perfect pairing, Ballantine’s and RZA have a shared DNA – one of legacy, history, excellence, love of music, and good taste – and a shared belief of doing things your own way.
When asked about the partnership, RZA, said: “My 90s slogan was keep it real, and that’s what staying true is all about; live your life with no boundaries, break expectations and embrace what makes you, you.
When I was up in the Highlands with Ballantine’s, I came to realise that making whisky is like making a song, you need the right amount of sweetness and punch to make a good blend. When the elements come together, it’s a harmony. Not only does this work for good whisky, but it also works for life too; if you celebrate your own journey and keep it real, you can do amazing things.”
Mathieu Deslandes, Ballantine’s Global Marketing Director at Chivas Brothers adds: “At Ballantine’s, we believe that everyone is unique, original, and worth celebrating. RZA is well known for doing things his own way, a mindset that reflects the spirit of Ballantine’s, inspired by our pioneering founder George Ballantine. Combining our passions of music and whisky, we’re excited to announce the first exclusive drop, the limited-edition Ballantine’s x RZA Crosley record player, and can’t wait to show you what else we have in store.”
Keith Starr, President of Crosley Brands, says “Crosley has proudly brought music to people around the world for over 100 years. Helping Ballantine’s and RZA in this unique collaboration is the perfect example of our motto “amplify your style.” We’re happy to play a part in this meeting of icons”.
To get your hands on the limited-edition Ballantine’s x RZA Crosley record player, which RRPs at R5500, visit Ballantines.com/RZA. For more information on Ballantine’s partnership with RZA, and to be the first to hear about exclusive content and future drops, visit Ballantines.com/RZA or follow us on Instagram @ballantinessa
Ballantine’s is the No.1 Scotch whisky in Europe and the No. 2 Scotch whisky in the world with the range selling over 70 million bottles a year worldwide. Ballantine’s has won more than 170 trophies and medals at international competitions in the past 10 years for its outstanding quality, thanks to its unique richness of character and perfect balance. The range, from Ballantine’s Finest to the exclusive 40 year old, is one of the most extensive in the world of Scotch and is maintained by master blender Sandy Hyslop, continuing the brand’s tradition of master blenders that dates back to 1827.
In 1938 Ballantine’s was awarded the crest now seen on every bottle of Ballantine’s, with the inclusion of the Latin phrase “Amicus Humani Generis”, translated as “a friend to all humankind”. This reflects Ballantine’s belief that all individuals are worth celebrating, and its makers are passionate about bringing out the real you to create moments that matter. Our Stay True platform guides everything we do, from retaining the same style of Finest since its launch in 1910 to championing true music and supporting emerging talent and communities. It’s an invitation for people to get to know themselves and have the confidence to stand by it and be true to themselves creating moments that matter. When you stay true to who you are and free yourself of society’s expectations there’s no wrong way to live.
“Stay true and excellence will always be by your side.” These are the immortal words of our founder, George Ballantine, that we still follow to this day.
Crosley Radio, based in Louisville, Kentucky (USA), develops and manufactures audio electronics products. The company is an incarnation of the original Crosley Corporation, founded in 1984 by Modern Marketing Concepts to revive the original Crosley brand, which was decommissioned in 1956. In 1992, Crosley Audio launched its first turntable. Today, Crosley is one of the leading suppliers of attractively priced turntables, radios and jukeboxes in the USA.
In 2013 Crosley introduced the “Cruiser” in Europe. A portable case turntable with a leather look. Thanks to its integrated stereo speakers and its low weight of 2.5 kg, you can take your music with you wherever you go. Despite its old-school look, the Cruiser excels with modern Bluetooth technology so that playlists can also be easily played via tablet and smartphone. Crosley products combine 21st century analog audio and digital technologies.
The Crosley brand brings the record player back to make it popular again and breathe new life into vinyl records. With the rediscovery of the vinyl on the music market, the record player has also left its dusty image behind and is once again finding its way into the homes of lifestyle and music lovers. Crosley combines the best of tradition and modernity: nostalgic design meets advanced audio technology and makes listening to music a special experience. https://www.crosleyradio.com/