Building on the landmark ten-year Global Partnership between Formula 1 and LVMH, Formula 1 is excited to announce Moët Hennessy luxury spirit, Belvedere, as the sport’s first-ever Official Vodka Partner.
Belvedere joins Formula 1 as its first Official Vodka Partner, further strengthening LVMH’s deep ties with the world of sport. #F1 https://t.co/mhdifUbhjk
— LVMH_Presse (@LVMH_Presse) March 7, 2025
The collaboration marks Belvedere’s first foray into global sports, and connects two brands celebrated for their heritage, excellence, and pursuit of exceptional performance. Together Formula 1 and Belvedere will create one-of-a-kind experiences and give fans the unforgettable taste of an F1 race.
Starting in Australia, Belvedere will host an Official After Party ofthe FORMULA 1 LOUIS VUITTON AUSTRALIAN GRAND PRIX 2025, an exclusive event that will redefine high-end entertainment and nightlife and bring together the world’s most renowned DJs.
Additionally, Belvedere Vodka will be served in hospitality spaces throughout the season, including in Paddock Club and the F1 Garage, further adding to the incredible energy of the circuit.
Stefano Domenicali, President and CEO of Formula 1, said:
“Formula 1 has always been the symbol of prestige, adrenaline and spectacle, which is why we are so thrilled to welcome Belvedere as our first Official Vodka Partner. Together we share the same dedication to quality and the pursuit of exclusive moments. This announcement once again confirms the strong connection with LVMH, consolidated by a decade-long partnership. Their willingness to fully embrace the spirit of Formula 1 excites us and makes us proud of this partnership.”
Francois-Xavier Desplancke, President and CEO of Belvedere Vodka, said:
“I am immensely proud of the partnership between Belvedere and Formula 1. Our mutual dedication to innovation, expertise, and precision naturally aligns our brands, creating a truly exceptional alliance. In the high-octane world of Formula 1®, where milliseconds forge legends and engines roar with untamed energy, Belvedere Vodka arrives not just as a partner, but as the embodiment of the festivities and the entertainment. Formula 1® isn’t just about speed; it’s about spectacle. And where there’s a race, there will be always a reason to honour the excitement of the sport, from off track to beyond.”
About Formula 1®
Formula 1® racing began in 1950 and is the world’s most prestigious motor racing competition, as well as the world’s most popular annual sporting series. Formula One World Championship Limited is part of Formula 1® and holds the exclusive commercial rights to the FIA Formula One World Championship™. Formula 1® is a subsidiary of Liberty Media Corporation (NASDAQ: FWONA, FWONK, LLYVA, LLVYK) attributed to the Formula One Group tracking stock. The F1 logo, F1 FORMULA 1 logo, FORMULA 1, F1, FIA FORMULA ONE WORLD CHAMPIONSHIP, GRAND PRIX, PADDOCK CLUB and related marks are trademarks of Formula One Licensing BV, a Formula 1 company. All rights reserved.
About Belvedere Vodka
Famous for its commitment to craft and excellence, Belvedere Vodka is produced in one of the world’s longest operating Polish distilleries that has been making vodka since 1910. Belvedere is globally celebrated for its modern and stylish attitude that has redefined vodka since it was first launched. Belvedere’s distillers draw from a 600-year Polish vodka-making history to artfully craft rye into an extraordinary vodka of distinct taste and character.