JOHANNESBURG, South Africa -04 December 2025- The Passenger Rail Agency of South Africa (PRASA) is thrilled to announce a powerful new partnership, appointing acclaimed hip-hop artist and Ushun icon, Big Zulu, as its official Brand Ambassador. This landmark collaboration aims to reconnect with the heart of South Africa its people and reignite a shared sense of pride, safety, and community in the country’s passenger rail network.
Big Zulu, celebrated for his authentic storytelling and deep connection to everyday South Africans, perfectly embodies the spirit of the millions who rely on PRASA’s services. His role will involve engaging directly with commuters, featuring in national campaigns, and promoting the railway as a reliable, affordable, and unifying mode of transport for the nation.
The announcement follows a series of recent, positive engagements where Big Zulu surprised commuters at various stations, sharing train rides and moments of genuine connection. The overwhelming and joyful response from the public highlighted the natural synergy between the artist’s persona and the vibrant life within PRASA’s ecosystem.
PRASA Spokesperson commented on the partnership,“Big Zulu captures the true essence of our commuters. He’s a personality with character and warmth. Seeing our commuters engage with him truly brought a radiant energy to our stations and we look forward to many more train rides with commuters chanting ‘Inkabi Ayizondi’.”Big Zulu shared his enthusiasm, stating: “Ukuhamba ngesitimela kuyinto yethu sonke, kuyigugu. Ngifisa ukusebenzisa lithuba lokuba sibuyele emgwaqweni wethu, sikhulume ngezindawo ezisemqoka ezingenhla kwezinyawo zethu. PRASA iyimpilo yabantu, futhi ngifisa ukugqugquzela ukubambisana nokuhlonipha phakathi kwethu sonke. Asihambe siyobona izwe lethu ngesitimela!” (“Travelling by train is our shared heritage, it’s precious. I want to use this opportunity to return to our path, to talk about the important places connected by our footsteps. PRASA is the lifeblood of the people, and I want to promote cooperation and respect amongst us all. Let’s travel and see our country by train.”)
This partnership signifies PRASA’s commitment to a customer-centric transformation, leveraging cultural influence to rebuild trust and showcase the ongoing improvements across its network. It’s more than a campaign; it’s a movement to place the community back at the centre of South Africa’s railway story.
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