SA’s house music (r)evolution is in the global spotlight.
“It’s our time now.”
The world’s leading underground music platform, Boiler Room, is coming to South Africa. On 5 March 2015, Ballantine’s Scotch Whisky and Boiler Room will present ‘Stay True South Africa’ – a one-night-only house music experience in Johannesburg featuring global and local legends Black Coffee, Okmalumkoolkat, Culoe de Song, Shimza and Black Motion.
This local event continues the global partnership between Ballantine’s, the world’s no. 2 Scotch whiskey and Boiler Room, one of the world’s most popular and authentic online music channels. Launched in early 2014 with its first event in Mexico, this partnership saw the creation of the ‘Boiler Room & Ballantine’s Stay True Journeys’, which explores and celebrates the stories of the world’s most vibrant music scenes. The Stay True Journeys have already travelled to three continents – and Boiler Room will be the first show of this scale in South Africa and the first time it will be broadcast live online from the country via the microsite Boilerroom.TV/StayTrue.
Boiler Room lands on SA soil at a time when our house music (r)evolution is in the global spotlight. Pioneering producers, artists and DJ’s are touring the world taking our sound to eager international ears. The world has taken notice. The world is listening.
“We always thought that house was big internationally, because that’s where we got it from. But I’ve realized that we have the biggest house scene in the world in South Africa” says Black Coffee.
Culoe De Song adds: “There is a lot of energy, a lot of hunger, a lot of kids getting into house music. It’s our time now and it’s exciting.”
Stay True South Africa will culminate in the production of an online documentary, shot on location in Johannesburg, that will take our country – and the world – on a journey through South Africa’s house music, featuring global and local musicians exploring the stories and the people that create our unique music culture. The documentary will be available early April on Boilerroom.tv.
“We are very excited to be involved with bringing Boiler Room to South Africa” says Daryl Dixon, Ballantine’s SA Brand Manager. “Ballantine’s is about authenticity, self-belief, staying true to yourself and leaving an impression. This fits perfectly with Boiler Room’s ethos of uncovering and showcasing genuine talent from a diverse range of music genres around the world – and now here at home too.”
Blaise Bellville, founder of Boiler Room added: “Boiler Room and Ballantine’s partnership is all about exploring and documenting the world’s most authentic and original underground music scenes. We’ve watched the South African electronic scene explode in recent years with artists like Black Coffee, Okmalumkoolkat and Culoe De Song gaining widespread international recognition. All of this made Johannesburg, the beating heart of South Africa’s house scene, a very obvious choice for the fifth stop on our global Stay True Journey.”
— BOILER ROOM (@boilerroomtv) January 26, 2015
WIN your limited Stay True South Africa Boiler Room tickets!
Tickets are not for sale and fans stand the chance to WIN tickets exclusively through Ballantine’s SA and Boiler Room channels.
From 2 February, Ballantine’s SA Facebook fans are invited to be a part of telling South Africa’s own house music story. When fans share a piece of #StayTrueToTheMix content, they’re given the opportunity to register to be in line to win double tickets to the exclusive Boiler Room & Ballantine’s experience. Click here to enter. The venue will be revealed to ticket holders just days before the event.
Ballantine’s is the No 1 Scotch whisky in Europe and the world’s No 2 Scotch whisky by volume, and the range sells over 70 million bottles a year worldwide. Ballantine’s has won more than 120 trophies and medals at international competitions in the past 10 years for quality, as a result of its unique richness of character and perfect balance. The range, from Ballantine’s Finest to the exclusive 40 Year Old, is the most extensive in the world of Scotch and is maintained by the latest in a tradition of Master Blenders that dates back to 1827.
About Boiler Room
From its inauspicious beginnings as a lo-fi series of streamed DJ sets and live performances from a warehouse in Hackney, London, Boilerroom.tv has gone on to become one of the world’s most popular, authentic music channels, with well over six million monthly viewers and a social community of over a million.
Its unique formula of intimate, invite-only events, featuring artists performing the music of their choice, via global live-stream, has already attracted artists including Thom Yorke, Laurent Garnier, Bonobo, Skream and Mark Ronson. They have broadcast shows from cities like Berlin, London, Glasgow, San Francisco, Los Angeles and Lisbon.