Wednesday 12nd July 2017 – Events agency 6th Ave Group in partnership with the leading streetwear/sportswear retailer Sportscene today announced their official event hosts, media partners and two international fashion brand partners.
Capsule Fest is an urban street culture festival that aims to be the Mecca for all urban culture brands, artists, designers, influencers, consumers and stakeholders. The event is set to offer a credible platform that celebrates all things SA street culture later this year.
Today the organisers formally announced their partnership with television powerhouse station TRACE Urban and youth radio authority YFM. Both media partners come aboard as stakeholders in the festival with their full backing and support.
Furthermore the festival’s hosts were revealed on various social media blasts last week with huge excitement and support from the market. The multi-talented presenter / artist Nomuzi ‘Moozlie’ Mabena alongside the infamous trio, Microwave Boys will host the CAPSULE FEST on Saturday, 16th September 2017 at the Mary Fitzgerald Square in Johannesburg.
The event will be headlined by US Rapper A$AP Ferg and our very own Nasty C.
The Capsule Fest also confirmed leading international fashion brands Adidas and Reebok as official brand partners this week. This inclusion is welcomed alongside the long list of local designers and brands that are expected to be announced. Both adidas and Reebok are planning major showcases and activations that are on par with the best experiences offered at international street culture events.
Tickets for Capsule Fest are currently on sale at selected Sportscene stores.
More info on store locations: capsulejhb.co.za
Capsule Fest Information
Date: Saturday, 16 September 2017
Venue: Mary Fitzgerald Square, Johannesburg
Time: Doors open at 12pm. Ends at 1am
Age: 12 upwards
Activities: Concert/ charity celebrity basketball tournament/ skate park/ brand pop-up stores/ art installations/ customizing booths/ beer garden/ gaming area/ VIP deck/ food village/ video booths
More About Adidas
The adidas brand has continued to impact culture and communities by introducing product concepts that foster future innovations. Throughout the years they’ve worked with timeless cultural icons to bring a unique perspective to the adidas DNA and create innovative and influential product that matters to the consumer.
From collaborations and partnerships with RUN DMC to Pharrell, Yeezy and NIGO, the brand has established its voice and position as a leading brand of choice for the people.
The partnership with Capsule ensures that Adidas connects with the South African consumer on a real level, with the intent to amplify our products that inspire and cultivate youth and street culture through the lens of fashion, music, sport, and art.
More About Reebok
We have been able to create classics because we have always been bold and took risks to build truly innovative products and experiences. Also, we have historically stayed connected… with our history, with the street culture and with trends. This is what has enabled us to focus on the real things that move people and make our products meaningful.
That is why, everyday, we aim to create experiences and products inspired in our heritage for those who want to take risks and be irreverent. Products that allow you to be yourself, make a statement and stand out within your group of friends.
With you, we are leaving a mark in history, we are creating classics.
More About Trace Urban
Launched in 2003, TRACE is a multimedia group and brand dedicated to afro-urban music and entertainment. With a presence in 16 countries, TRACE offers engaging and innovative TV channels, radios, mobile services, digital platforms to millennials and multicultural audiences.
More About YFM
YFM is South Africa’s leading young adult radio station with a frequency – 99.2 etched in the minds of its loyal listeners since its inception in 1997. Although YFM has evolved with its 626 000 listeners, it has kept to its unrivaled reputation of producing the best radio personalities the country has to offer.
At the core of YFM’s success is its delivery of the most current hits both local and international – We break the songs fresh from the studio. Dance, Hip Hop, Dubstep and R’nB are how we keep our listeners locked on the station. Talk takes up only 25% of the stations content.
YFM’s listeners are made up cool kids, trendsetters, techno savvy and ambitious young adults, who know what they want and are very vocal about it. YFM stays connected to their listener through twitter, FB our exciting YFM app and of course, on the dance floor!
YFM is a brand like no other, it’s the only place young adults can be themselves, it’s going places and it’s definitely the real thing!