It was all hands on deck as Captain Morgan surprised fans with the official launch of Captain O’ Clock during AKA’s performance at the annual Spring Fiesta.
Wondering what Captain O’ Clock is? It is that time of the night when fun-seekers make the bold decision to turn a night out into an epic experience, with Captain Morgan being at the centre of the party.
When AKA took to the stage at Spring Fiesta, festival goers had no idea that Captain O’ Clock was approaching until Captain Morgan unexpectedly hijacked AKAs performance. Asking the audience one question – “Who is up for Captain O’ Clock?” cheering party goers were projected onto the giant butterfly screen encircling the stage. Soon the screens were filled with a sea of faces in the crowd, which were slowly replaced by hundreds of images of Captain Morgan’s iconic face.
The Captain is a professional at turning it all the way up and this is the epitome of a Captain O’ Clock moment, signalling that the party is soaring to the next level with Captain Morgan.
The popular rum brand is renowned for taking live brand experiences to new heights and Spring Fiesta is a perfect example. The audience was treated to a surprise experience during AKA’s performance with The Captain’s appearance, who managed to hype up the crowd by recognising individuals who were up for Captain O’ Clock.
“AKA brings fantastic energy to all his on-stage performances. He is the perfect entertainer to kick-off Captain O’ Clock. Spring Fiesta has the ideal atmosphere for music lovers and party-goers alike, taking their festival experience to the highest level – with Captain Morgan being the perfect addition to ultimate fun. The much-loved captain and cola is synonymous with all things enjoyable, and this festival was no different”, says Brenda Ncube, Brand Manager.
If you missed the action with Captain Morgan and AKA for Captain O’ Clock at Spring Fiesta, check out the footage below:
https://www.youtube.com/watch?v=6YLoXlqeR0s
About Diageo
Diageo is a global leader in beverage alcohol with an outstanding collection of brands including Johnnie Walker, Crown Royal, JεB, The Singleton, Talisker & Lagavulin whiskies, Smirnoff, Cîroc and Ketel One vodkas, Captain Morgan, Baileys, Don Julio, Tanqueray and Guinness.
Diageo is a global company, with its products being sold in more than 180 countries around the world. The company is listed on both the London Stock Exchange (DGE) and the New York Stock Exchange (DEO). For more information about Diageo, its people, its brands and performance, visit www.diageo.com as well as Diageo’s global responsible drinking resource at www.DRINKiQ.com, for information, initiatives, and ways to share best practice.