South Africa | On Friday, 11 September 2020, Boity Thulo in collaboration with Halo Heritage launched her scent, Boity Pink Sapphire. The Eau De Parfum, a poetic, modern fragrance created to express the perfect harmony of sensuality and strength is a first of its kind for Halo Heritage, a brand dedicated to creating luxury beauty ranges for Africans by Africans. Boity said that the fragrance is for all women who command attention and make an entrance when they walk into the room, playing into their duality of strong and sweet.
The launch for Boity Pink Sapphire was a star-studded event attended by Boity’s closest celebrity friends who shared in the excitement on social media with messages of support which further highlighted this special moment for Boity and Halo Heritage’s investment in Africans. Pearl Thusi, DJ Zinhle, Maps Maponyane and Moozlie were just a few of the celebrity guests in attendance.
On Saturday, 12 September, fans from across Africa can tune in to the virtual premiere on the Halo Heritage YouTube channel at 7 pm, to watch Boity and her fabulous friends celebrate this momentous occasion. The online screening was a beautiful celebration of Boity’s journey which has been a year in the making.
Boity Pink Sapphire is available for R1495 exclusively on www.haloheritage.com
About Halo Heritage
The leading creators of luxurious natural haircare and fine fragrances crafted for the modern African woman. A celebration of a proud African Heritage, Black Excellence and all-natural hair and skin types.
Halo Heritage is bringing crafted luxury to the African natural hair and beauty industry.
Offering African women an indulgent range of natural hair care products and fine fragrances created specifically for African hair and bodies.
Halo Heritage aims to not only meet the needs of black South Africans but to celebrate the proud Heritage of natural hair, give even more shine to beautiful black skin and lead the way in the African celebrity fragrance market.