CÎROC kicked off Durban July festivities with #TheJulyEve celebration
CÎROC Ultra-Premium Vodka kicked off the hottest event of the winter season – the Durban July – with #TheJulyEve party at The Society on Friday, July 3 – an unforgettable evening of music and celebration.
Setting the tone for Saturday’s racing festivities, #TheJulyEve event was an affair of pure elegance, bringing together South Africa’s favourite celebrities and over 20 musical acts across two dance floors and a main stage. Thousands of guests packed the venue – including celebrity musicians DJ Milkshake and DJ Dimplez.
Performances by musical heavyweights such as Riky Rick, Black Motion and Cassper Nyovest brought the main stage to life, while the hip hop dance floor was ignited by leading djs such as DJ Feel, DJ Speedsta and DJ Capital. The house dance floor pounded to the beats of Shimza, Benny Maverick, Fistaz Mixwell and many more. A steady stream of partygoers kept the venue electrified throughout the night.
“CÎROC sets the standard in celebration, style and sophistication, so when that pedigree gets married to an event as rich in history as the Durban July, magic was sure to follow. #TheJulyEve party was every bit as lavish and memorable as the main event itself, mixing all the best elements of glamour, entertainment and vivid living,” said Avukile Mabombo, marketing manager for Reserve brands in South Africa.
The Society is not a venue, but a lifestyle for trendy individuals seeking an alternative clubbing experience in Durban.
Known for gracing the lips of the hottest celebrities in the world’s finest destinations, CÎROC Ultra-Premium Vodka is the go-to drink for the most magnetic party personalities in the world.
Search the official hashtags #CirocLifeSA across Facebook, Twitter and Instagram.
Diageo is the world’s leading premium drinks business with an outstanding collection of beverage alcohol brands across spirits, beer and wine. These brands include Johnnie Walker, Crown Royal, JεB, Windsor, Buchanan’s and Bushmills, Smirnoff, Cîroc, Baileys, Captain Morgan, Tanqueray and Guinness.
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