20 August 2015 – Africa’s most famed and respected artists are hooking up to create a range of electrifying musical fusions on Coke Studio, a 16 week music show broadcasting on e.tv from Monday, 24th August 2015.
Artists, including the likes of Mi Casa, Cassper Nyovest, Oliver Mtukudzi and The Mahotella Queens, have come from all corners of Africa to unite in their shared passion of music.
Coke Studio is unlike any music show currently playing on South African televisions. Artists from entirely different genres and backgrounds pair up, fuse their styles and come up with an entirely new track in just three days. The entire song-making process, from start to finish, is caught on camera, giving audiences a “fly-on-the-wall” look into how the music is made. Viewers can watch their favourite musicians in action, witness all the behind-the-scenes drama and most importantly, listen to each artist perform their fusion track for the first time.
Here it is ladies and gents… Watch your exclusive #CokeStudioZA preview now! https://t.co/6PFJzqsTZo
— Coca-Cola (@CocaCola) August 21, 2015
“Coke Studio is all about bringing African talent together to create fresh and interesting music. We have chosen some of Africa’s best artists and challenged them to use what makes them unique – their background, their nationality, their musical genre – and fuse it with someone else’s. The product of which is something never been seen or heard before,” says Sharon Keith, Marketing Director of Coca-Cola Southern Africa.
The show has also opened doors for undiscovered talent in South Africa with Coke Studio RAW. RAW was introduced to give struggling, talented artists who are not signed to a label, a chance to break into the industry. RAW artists were given two days in a professional studio to work up a track with two up and coming producers. Eight of the sixteen artists from RAW made it into Coke Studio and will be featured on the show.
“From generation to generation, music has been and will always be a means of expressing ourselves. It steers our emotions and enhances our lives. From Hip-Hop to Pop to Jazz, music makes the soul happy. Coke Studio is about pushing boundaries, exploring the length, breadth and depth of musical possibility and ultimately keeping a diverse South Africa a little more connected,” says Keith.
Coke Studio will air on e.tv every Monday night at 8:30pm from the 24th of August. For more information, including episode schedules, artist line-ups, artist biographies and how to download the music, visit www.cokestudio.co.za.
#CokeStudioZA
About The Coca-Cola Company
The Coca-Cola Company (NYSE: KO) is the world’s largest beverage company, refreshing consumers with more than 500 sparkling and still brands. Led by Coca-Cola®, one of the world’s most valuable and recognizable brands, our Company’s portfolio features 20 billion-dollar brands including Diet Coke®, Fanta®, Sprite®, Coca-Cola Zero®, vitaminwater, Powerade, Minute Maid, Simply, Georgia and Del Valle. Globally, we are the No. 1 provider of sparkling beverages, ready-to-drink coffees, and juices and juice drinks.
Through the world’s largest beverage distribution system, consumers in more than 200 countries enjoy our beverages at a rate of 1.9 billion servings a day. With an enduring commitment to building sustainable communities, our Company is focused on initiatives that reduce our environmental footprint, support active, healthy living, create a safe, inclusive work environment for our associates, and enhance the economic development of the communities where we operate.
Together with our bottling partners, we rank among the world’s top 10 private employers with more than 700,000 system associates. For more information, visit Coca-Cola Journey at www.coca-colacompany.com, follow us on Twitter at twitter.com/CocaColaCo, visit our blog, Coca‑Cola Unbottled, at www.coca-colablog.com or find us on LinkedIn at www.linkedin.com/company/the-coca-cola-company.
