Ground-Breaking MTV Africa Music Awards to Rock Johannesburg for the First Time
Influential Awards Show to Celebrate African Talent & Creativity on International Stage from the Ticketpro Dome on 22 October 2016
Johannesburg/Lagos, 23 August 2016: Viacom International Media Networks (VIMN) Africa and MTV Base (DStv channel 322) are once again highlighting the “gold standard” in music, creativity and achievement at the sixth edition of the MTV Africa Music Awards (MAMA).
The MTV Africa Music Awards Johannesburg 2016, brought to you by Joburg Tourism in association with Absolut will broadcast live from The Ticketpro Dome, Johannesburg, South Africa on Saturday 22 October 2016.
The definitive annual celebration of African and international talent and achievement, MAMA 2016 recognises and rewards musicians and achievers who have made the most impact on African music and youth culture over the previous year. The ceremony will feature stunning performances from African and international artists along with the show’s signature cross-genre and cross-border collaborations.
MAMA 2016 will celebrate African talent across 17 award categories, including Best Male, Best Female, Best Song and Best Collaboration by Absolut. The contribution of artists from Portuguese and French-speaking Africa will also be recognised in the Best Lusophone and Best Francophone categories. Additional categories include the Africa Re-Imagined Award and Personality of the Year. The nominations for the awards will be revealed in September 2016.
The news was revealed today at Emoyeni, Johannesburg by Monde Twala, Vice President, BET, Youth & Music, Viacom International Media Networks (VIMN) Africa, Nabintu Petsana, Head of Joburg Tourism, Melanie Campbell, Head of Marketing: White Spirits and Rum, Pernod-Ricard, and Dillon Khan, Senior Creative Director, VIMN Africa.
Commented Alex Okosi, Senior Vice President & Managing Director, Viacom International Media Networks Africa, “We are thrilled that the MTV Africa Music Awards will be taking place in Johannesburg, City of Gold, for the first time on 22 October. We are looking forward to staging the largest awards show in Africa, in one of the continent”s most vibrant cities. Noted for its exciting youth culture and rich music scene, Joburg will make the perfect backdrop for our biggest MAMA ever.”
Nabintu Petsana, Head of Joburg Tourism, commented: “We are thrilled to welcome MAMA 2016 to Joburg for the first time, and look forward to hosting this extraordinary cultural experience which will play a key part in enhancing Joburg’s profile on the international stage. In line with Joburg Tourism’s Domestic Tourism Awareness Campaign [#Welcome2Jozi] which encourages locals to go the extra mile in showing all our visitors a good time, this event provides an ideal opportunity to remind Joburgers that ‘Leisure is Our Tourism Business’, contributing significantly to our local economy.”
Added Melanie Campbell, Head of Marketing: White Spirits and Rum, Pernod-Ricard, “We are very excited and proud to be collaborating with the MTV Africa Music Awards once again for the ultimate showcase in African talent; ABSOLUT sets itself apart by challenging conventions and pushing boundaries of contemporary culture through creative collaborations with cutting-edge artists. This year we will see the brand celebrating artists who are original and aspire to greater heights through the power of collaboration. The Best Collaboration Award by Absolut honours the African musicians, achievers and trailblazers who source add, curate and collaborate the music we love. Absolut is ready to rock Jozi.”
Monde Twala, Vice President, BET, Youth& Music, VIMN Africa, continued, “The sixth edition of the MAMA promises to be our biggest and most ambitious yet. All roads will lead to the TicketPro Dome for an explosive evening of spectacle and music, while millions of music fans will enjoying the TV broadcast. Our viewers are passionate about African music and achievement, and we look forward to channelling and conveying that passion to an international audience.”
Celebrating the pan-African scope of the MAMA, the awards will encompass two stunning Road to MAMA events featuring MAMA nominees and superstar DJs, to be held in Durban and Lagos. Another much-anticipated element of MAMA 2016 will be a music industry workshop for aspiring musicians held on the day prior to the awards (21 October).
First staged in 2008, the MTV Africa Music Awards has recognised the talent of musicians, achievers and personalities from across Africa, rewarding iconic artists and gamechangers such as 2Face Idibia, Big Nuz, Cassper Nyovest, Davido, D’Banj, Flavour, Gangs of Ballet, HHP, Fally Ipupa, Liquideep, Mafikizolo, Lira, Nameless, Lupita Nyong’o, Clarence Peters, Diamond Platnumz, Anselmo Ralph, Sarkodie, P-Square, Tiwa Savage, Cabo Snoop, Toofan, Trevor Noah, Zebra & Giraffe, Uhuru, Wahu, Yemi Alade, and many more.
The MTV Africa Music Awards 2016 will broadcast live on MTV Base (DStv Channel 322) and MTV (DStv Channel 130) on Saturday 22 October at 21:00 CAT. The show will also be transmitted worldwide on partner stations and content platforms from October onwards, while MTV channels around the world will broadcast a one-hour MAMA-themed MTV World Stage.
For more information on the 2016 MTV Africa Music Awards, please go to www.mtvbase.com, www.mtv.co.za or http://mama.mtv.com, like us on Facebook at www.Facebook.com/MTVBaseVerified, or follow us on Twitter and Instagram @MTVBaseAfrica. To join the conversation about the awards please use the hashtag #MTVMAMA2016.
MAMA 2016 Award Categories
- Best Male
- Best Female
- Best Group
- Best New Act
- Best Live Act
- Best Francophone
- Best Lusophone
- Best Pop/Alternative
- Best Hip Hop
- Best International
- Legend Award
- Best Collaboration in association with Absolut
- Video of the Year
- Song of the Year
- Artist of the Year
- Personality of the Year
- MTV Base Africa Re-Imagined Award
MTV is the world’s premiere youth entertainment brand. With a global reach of nearly 785 million households, MTV is the cultural home of the millennial generation, music fans and artists, and a pioneer in creating innovative programming for young people. MTV reflects and creates pop culture with its award-winning content built around compelling storytelling, music discovery and activism across TV, online and mobile. Outside of the United States, MTV is part of Viacom International Media Networks, a division of Viacom Inc. (NASDAQ: VIAB, VIA), one of the world’s leading creators of programming and content across all platforms.
About Joburg Tourism
Johannesburg Tourism is a destination marketing organisation, dedicated to promoting tourism growth in the City. Its primary function is to promote Johannesburg as a business, lifestyle, sport and leisure destination, both locally and internationally. Its operations include running a Convention Bureau, a Visitor Services Bureau, as well as co-ordinating city-wide tourism marketing programmes, tourism information gathering and analysis.
On every bottle of ABSOLUT, you will find the portrait of an extraordinary entrepreneur and the founder of the world’s most iconic vodka brand: Lars Olsson Smith. In 1879, at 43, he created the purest vodka that gave birth to the ABSOLUT brand we know today. His superior vodka blend was made out of a distinct character of grain using a revolutionary distilling method called continuous distillation. ABSOLUT’s reputation as a premium vodka applies the simple concept of “One Source”. This means that the sourcing of all natural ingredients to the bottling of the final product is completed at one location to maintain the highest levels of quality and production, i.e.Åhus, Sweden.