A Global Capsule Inspired by Two Icons of Culture, Connection, and Self-Expression
Johannesburg, 13 October 2025 – This season, Converse and Coca-Cola come together for a spirited collaboration rooted in love, creativity, and joyful connection. Bridging Converse’s legacy of self-expression with Coca-Cola’s history of bringing people together, the Converse x Coca-Cola Collection is a celebration of two cultural icons, reimagined through the lens of shared style, community, and optimism.
At the heart of the collaboration is a simple idea: everyone’s a Chuck, and every story is worth sharing — whether told through a favorite pair of sneakers or a shared bottle of Coke.
At the heart of the collaboration is a simple idea: everyone’s a Chuck, and every story is worth sharing — whether told through a favorite pair of sneakers or a shared bottle of Coke. Directed by Bradley Calder and captured by Sam Balaban, the Converse x Coca-Cola campaign features Vince Staples as “Chuck,” whose presence brings the authentic synergy of both brands to the launch.
A Celebration of a Cultural Classic
Founded in 1908 and 1886, respectively, Converse and Coca-Cola have each carved a place in culture — from courts and concerts to cafés and campuses. Now, they blend their visual languages in a fresh collection that’s nostalgic yet new, featuring footwear, apparel, and accessories that nod to a classic while inviting a new generation to make it their own.
The Converse x Coca-Cola Collection draws from Coca-Cola’s unmistakable design codes: the bold dynamic ribbon, signature red and white tones, the green luster and form of vintage glass bottles, and timeless graphic elements. These details come to life across Converse’s iconic Chuck Taylor silhouettes and everyday streetwear pieces, delivered with a collectible, elevated touch.
Premium Craft Meets Everyday Style
At the center of the collection is a limited-edition Chuck 70, crafted with premium materials and refined details inspired by Coca-Cola’s iconic dynamic ribbon, traditional script, and classic red-and-white palette. Designed for collectors, creatives, and connoisseurs alike, this hero style blends modern craftsmanship with a timeless spirit — and is only available in Coca-Cola red.
A broader range of Chuck Taylor All Star styles joins the lineup in four distinct colorways, each inspired by a beloved Coca-Cola flavor: including classic, bright white, silver, and black. Thoughtfully constructed and built for everyday wear, these versions invite fans to choose the Coca-Cola story that speaks to them most.
Across the full footwear collection, customizable elements like laces, sockliners, left license plates, and left ankle patches let fans add a personal twist to their favorite styles — a nod to Coca-Cola’s invitation to personalization and Converse’s ethos of self-expression.
Apparel highlights include a graphic fleece hoodie and jersey teeemblazoned with vintage Coca-Cola iconography; a durable tote bag featuring dual Converse and Coca-Cola branding, paying homage to both brands’ utility and heritage; and a cozy pom-pom beanie with the iconic Chuck patch and Converse star, offering cold-weather style with a twist.
The Converse x Coca-Cola Collection will continue with a broader assortment of Chuck Taylor All Stars available globally in early November – just in time for the holiday shopping season.
About Converse
Converse Inc., based in Boston, Massachusetts, is a wholly owned subsidiary of NIKE, Inc. Established in 1908, the Converse brand has built a reputation as “America’s Original Sports Company” TM and has been associated with a rich heritage of legendary shoes such as the Chuck Taylor® All Star® shoe, the Jack Purcell® shoe and the One Star® shoe. Today, Converse offers a diverse portfolio including men’s, women’s and children’s lifestyle footwear, apparel and accessories and is sold globally by retailers in over 160 countries. For more information, please visit media.converse.com and follow @converse.za