Johannesburg, 25 August 2025: Converse South Africa has officially been announced as the footwear and apparel sponsor of Scorpion Kings Live with Friends, taking place on 29 August 2025 at Loftus Versfeld Stadium in Pretoria. This partnership forms part of Converse’s ongoing Love Chuck campaign, a powerful tribute to the legacy of the Chuck Taylor sneaker and its deep cultural influence in music, fashion, and art. The campaign continues to highlight themes of individuality, self-expression, and the creative energy that defines youth culture in South Africa and around the world.
As part of this campaign, Converse is introducing a unique retail experience under the theme “Get Readywith Chucks.” Shoppers who spend R3,000 or more on Converse products at participating retailers will receive a ticket for themselves and a friend to attend the Scorpion Kings Live with Friends concert. Tickets will be issued while promotional allocations last, encouraging fans to prepare for the event in true Chuck Taylor style.
The Scorpion Kings, comprised of DJ Maphorisa and Kabza De Small, are pioneers of the Amapiano movement. Their sound has transcended borders, bringing a uniquely South African rhythm to dance floors across the globe. The duo has played a pivotal role in establishing Amapiano as a dominant force in global music.
This collaboration between Converse and the Scorpion Kings merges iconic street style with musical innovation to create an unforgettable experience. The event promises to be a celebration of rhythm, authenticity, and the cultural power of South African creativity.
Event Details
Date: Friday, 29 August 2025
Venue: Loftus Versfeld Stadium, Pretoria
Time: From 13h00
About Converse
Converse Inc., based in Boston, Massachusetts, is a wholly owned subsidiary of NIKE, Inc. Established in 1908, the Converse brand has built a reputation as “America’s Original Sports Company” TM and has been associated with a rich heritage of legendary shoes such as the Chuck Taylor® All Star® shoe, the Jack Purcell® shoe and the One Star® shoe. Today, Converse offers a diverse portfolio including men’s, women’s and children’s lifestyle footwear, apparel and accessories and is sold globally by retailers in over 160 countries. For more information, please visit media.converse.com and follow @converse.za