Johannesburg, 29 January 2026; As Chinese New Year approaches, Converse draws inspiration from the Horse in the Chinese zodiac to launch its “Taking Flight” footwear and apparel collection for the Year of the Horse. Blending winter style with a sense of freedom and boundless imagination, this collection encourages everyone to embrace creativity and leap into the new year with expressive energy.
The designs incorporate symbolic elements such as the Pegasus emblem, horseshoe motifs, and golden thread accents representing good luck, while vibrant Chinese red amplifies the new-year mood. Tassels sway gently with movement, adding a dynamic signature touch. Horseshoe shapes are subtly embedded in heel designs and hardware, conveying quiet New Year’s blessings.
The collection introduces three unique footwear styles, each showcasing refined craftsmanship in honor of the Year of the Horse.
- The Chuck 70 Tassel edition – featuring a satin-weave upper with detachable leather tassels, presented in a red and white palette accented by a gilded horseshoe D-ring that brings lively charm to the classic silhouette.
- The Chuck Taylor All Star Fold Over Lift Boot – a bold high-top profile with fold-over construction, crafted from durable canvas and quilted layers for rich texture. A raised midsole and two extra-long laces further amplify its bold character.
- The Run Star Trainer Tassel edition: Infused with tassel details on the tongue, this retro-inspired style combines smooth lines with modern comfort. A triple-layer memory foam insole ensures lightweight cushioning, while star chevron logos and horseshoe D-ring accents carry subtle wishes for good luck.
The Converse Year of the Horse collection is available now on Converse.co.za and in-store at Converse Sandton City and Converse Menlyn Park.
About Converse
Converse Inc., based in Boston, Massachusetts, is a wholly owned subsidiary of NIKE, Inc. Established in 1908, the Converse brand has built a reputation as “America’s Original Sports Company” TM and has been associated with a rich heritage of legendary shoes such as the Chuck Taylor® All Star® shoe, the Jack Purcell® shoe and the One Star® shoe. Today, Converse offers a diverse portfolio including men’s, women’s and children’s lifestyle footwear, apparel and accessories and is sold globally by retailers in over 160 countries. For more information, please visit media.converse.com and follow @converse.za