Indi.com, an exciting new video platform launches across Africa
Are you the world’s next top model, funniest person, or talented musician? Is it your dream to star in a movie? Or do you simply want to have fun taking part in exciting challenges?
Welcome to Indi.com, a new social video platform with life-changing opportunities which will give users the chance to take part in and be discovered through a variety of fun challenges created by celebrities and brands.
Developed over two years in Southern California, after a successful launch in the USA and India (where it is headed by Bollywood star, Anil Kapoor), Africa’s leading talent and communications agency Celebrity Services Africa (CSA.Global) is set to launch Indi.com and its smartphone app across Africa this month.
CSA.Global will kick off Indi’s launch with a thrilling challenge that talented users can take part in to stand the chance to get signed to the agency. Other exciting upcoming challenges include the City of Cape Town Festive Lights (the winner of which will share a stage with leading artists such as Black Coffee and A.K.A.), and The World’s Funniest Man Comedy challenge (regional winners travel to Finland for the final) to name a few.
Indi will also host exciting channels by SA’s top personalities such as Boity and House DJ Euphonik where fans can get exclusive content and partake in challenges hosted by these celebrities in the near future.
“In support of our quest to democratize the entertainment industry in Africa, we’re very excited to bring Indi to the continent. It is the perfect platform for millennial users to showcase their talents and share stories & creative ideas,” says C.S.A. director Davin Phillips.
“As it is not limited to geo-location, there are no boundaries to the amount of talent who want to showcase what they’ve got. Think Idols, think the Voice, think (Africa’s) Got Talent – but all from one platform, in Africa, on your mobile phone.”
On Indi.com, brands and celebrities initiate a variety of challenges in which anyone can participate by uploading an original video. Winners are then chosen based on their talent as well as the amount of social buzz (likes, views, comments and shares) their video generates.
The only platform that aggregates all social media channels onto one site, Indi’s unique algorithm then tracks and calculates a user’s social engagement across all their social channels (Facebook, Twitter, Instagram), resulting in “buzz points” which are then displayed on their Indi channel dashboard.
Past Indi competitions and challenges in the USA have included brands such as America’s Got Talent, Pokémon Go, SnapChat and Laugh Factory as well as celebrity challenges initiated by Snoop Dog and actor Billy Bob Thornton, to name a few.
Indi.com Africa will have the opportunity to take their pick from similar international competitions such as the Elite Model Search while C.S.A. will also drive continental contests including the exciting challenge initiated by DJ Euphonik.
In addition to being discovered by industry leaders, contestants can also win cash prizes and amazing career opportunities, while indi.com will also challenge the digital status quo in that individuals are able to monetize original content.
Celebrity Services Africa (CSA) is a global communications, events and talent agency, with headquarters in Cape Town and Beverly Hills, as well as regional representation in Paris, Dubai and Lagos.
Established in the mid-90s, as one of the first companies of its kind to procure celebrities for various events & appearances in South Africa while simultaneously providing world class public relations services to clients in the leisure & luxury sphere. By 2000, its events division had created a name by managing major public events and red carpet functions. Today, the agency is firmly established as the experts in the field of influencer marketing.
CSA represent amongst others SA House DJ Euphonik and actress Boity Thulo and have worked with a number of celebrities and talents Internationally including Naomi Campbell, Linda Evangelista, Jean Claude Van Damme, Akon, Cirque Do Soleil, Djimon Hounsou, Kimora Lee Simmons, Sean Kingston and many more.