-New version of Starting Now, part of Disney’s Ultimate Princess Celebration initiative celebrating courage and kindness, features 15 performers in their local languages-
23 July 2021, JOHANNESBURG: Disney EMEA has brought together 15 different performers from across the world to record a brand-new version of original song, Starting Now, as part of their Ultimate Princess Celebration initiative.
The song, inspired by Disney Princesses and Queens and celebrating the heroines who fill our world with courage and kindness, was initially recorded by global superstar and Grammy Award-winning artist Brandy. The song, produced by Grammy Award-nominee Oak Felder and written by Jason Mater, Jordan Powers and Darren Criss, was released on Walt Disney Records on May 21. Artists across the world have also released local versions of Starting Now since then.
Now Disney have brought 15 of those performers together to record a multi-language version with the lyrics in their local languages.
The artists and their languages are as follows: Brandy – English; Leslie Clio – German; Cerise Calixte – French; Noemi – Italian; Nerea Rodríguez – Spanish (Spain); Karol Sevilla – Spanish (Latin America); Agnes Nunes – Portuguese; Mimi Korg – Russian; Alicja Szemplińska – Polish; Krisiya – Bulgarian ; Feli – Romanian; Gioia Parijs – Dutch; Ailee – Korean; Eden Alene – Hebrew and Stefania – Greek.
The song and music video can be viewed at https://www.youtube.com/watch?v=0lPeLis2cI0
The Ultimate Princess Celebration, launched in April 2021, is a year-long event spotlighting the courage and kindness Disney heroines inspire in fans around the world. From Cinderella’s generosity and Belle’s ingenuity, to Mulan’s selflessness and Moana’s adventurous spirit, Disney EMEA is honouring these strong women through publishing – the Tales of Courage and Kindness Story Collection – music, products, experiences as well as giving back through charitable initiatives across the region.
Families can visit DisneyPrincessStories.co.za to download the 14 inspiring stories from the Tales of Courage and Kindness Story Collection, honouring Disney’s iconic Disney Princesses and Queens. The stories, available for free, provide fans with the inspiration to carry out their own small acts of kindness and help to create a kinder world.
Here at home, and looking forward, the Ultimate Princess Celebration will feature a number of highlights as it rolls out, including:
- Here in South Africa, Courage+Kindness will also be this year’s theme for the National Council of and for Persons with Disabilities’ (NCPD) flagship awareness and fundraising project, Casual Day. Fans are encouraged to order Courage+Kindness merchandise and digital stickers from www.casualday.co.za as well as special-edition
- Courage+Kindness stickers and wristbands at participating retailers. The proceeds will go to supporting Persons with Disabilities at over 600+ beneficiary NGO’s and schools. On Casual Day, this year on 3 September, the public can show their support by dressing up with the Courage+Kindness stickers, wristbands and merchandise, or their very own interpretation of this year’s theme.
- Fans can listen to their favourite Disney Princess songs now on a curated playlist from Walt Disney Records
- Fans of all ages will be able to access content across Disney Africa’s digital and social channels right through the year in brand new shorts, music videos and more
- The Ultimate Princess Celebration will be brought to life at participating retailers across the country this August, with a broad range of the latest Disney Princess product across toys, fashion and accessories, beauty, home décor, books, games, and more.
More Ultimate Princess Celebration initiatives and news will be revealed in the coming months, fans in the meantime are encouraged to share their own tales of Courage and Kindness, their favourite Disney Princess story and more on social media with #UltimatePrincessCelebration and #CourageandKindness