Spotify South Africa reveals most streamed artists and tracks in its first month since launch
Following its local launch one month ago, global music streaming service Spotify has revealed some insights into South African music fans’ musical tastes.
Canadian rapper Drake has come out tops with South African music fans on Spotify since launch, taking the top spot as the most streamed artist AND the most streamed track, with his smash hit God’s Plan.
However, Spotify can reveal that South African musical tastes can vary by city. Drake was narrowly beaten by South Africa-based Nigerian hip hop rapper Mckay who was ranked as the top artist streamed over the period among Capetonian fans, while rapper XXXTENTACION was the most streamed artist in Port Elizabeth.
The local artists currently getting the most Spotify ‘air time’ from South African audiences include; Jeremy Loops, followed by Mckay, Shekhinah, Goldfish, DJ Maphorisa, NastyC, Fokofpolisiekar, AKA, Snotkop and Cassper Nyovest
Jeremy Loops’ hit single Waves from his latest album release Critical as Water made it to the top of the list as the most streamed local track to date. Waves has already been streamed over a million times by Spotify users globally, good news as he kicks off his World Tour this week. Kwesta’s Spirit, Shekhinahs’ Suited and Mckay’s Flexing, Way Too Many and Save Us from his WAY TOO Many album, also made it to the top 100 tracks most streamed by local audiences over the period.
The music genres favoured most by South Africans on Spotify were ranked as: pop, hip hop, modern rock, Indie, rock, classic rock, R&B, house, alternative and afropop, with 3pm on a Saturday the most popular time for South Africans to enjoy listening to music on Spotify.
Spotify has also ensured that among the 2 billion playlists currently available on the platform, there is also a vast and growing selection of playlists curated especially for the South African audience. The most popular locally-curated playlists, based on their number of streams over the past month, are: Top Hits South Africa, Chilled Vibez, New Music Friday South Africa, House Nation and Hip Hop Juice.
Most streamed by South African audiences in Spotify’s first month following its launch on 13 March:
| Most Streamed Track |
|---|
| God’s Plan – Drake |
| Psycho (feat. Ty Dolla $ign) – Post Malone |
| Love Lies (with Normani) – Khalid |
| Look Alive (feat. Drake) – Drake, BlocBoy JB |
| SAD! – XXXTENTACION |
| Friends – Anne-Marie, Marshmello |
| rockstar – Post Malone |
| All The Stars (with SZA) – Kendrick Lamar |
| These Days (feat. Jess Glynne, Macklemore & Dan Caplen) – Rudimental |
| The Middle – Grey, Zedd, Maren Morris |
| Most Streamed Artist |
|---|
| Drake |
| XXXTENTACION |
| Post Malone |
| Kendrick Lamar |
| Marshmello |
| The Weeknd |
| Khalid |
| Eminem |
| Migos |
| Ed Sheeran |
| Most Streamed Local Artist |
|---|
| Jeremy Loops |
| Mckay |
| Shekhinah |
| GoldFish |
| DJ Maphorisa |
| Nasty C |
| Fokofpolisiekar |
| AKA |
| Snotkop |
| Cassper Nyovest |
Spotify in numbers: Over 157 million active users / Over 71 million subscription users / Over 35m tracks in the catalogue / Over 2 billion playlists available / Over €8 billion paid to rights holders since launch in October 2008 / Available across 65 markets including South Africa
Spotify Free: Listen free on mobile, tablet and computer
- Full catalogue access, on desktop and tablet for free, including all playlists from our local experts and worldwide community of music fans.
- Enjoy a wide range of features for free – expertly curated, personalised playlists, background play, charts
- Mobile: listen to any artist, album or playlist on your mobile phone for free (Android and iPhone)
- Create playlists and share instantly with friends on Spotify, Facebook, Twitter, text and email.
Spotify Premium: the very best Spotify has to offer. Take your music offline. Play any song, anytime. No skip restrictions. No ads. All for only R59.99 per month.
- On-demand music with zero ad interruptions on your computer, phone and tablet
- High quality streaming (320kbps), listen offline * Use Spotify Connect to play Spotify on your connected speaker, TV and car.
- A free 30-day Spotify Premium trial is available if you register with a credit card.
About Spotify
Spotify transformed music listening forever when we launched in 2008. Our mission is to unlock the potential of human creativity by giving a million creative artists the opportunity to live off their art and billions of fans the opportunity to enjoy and be inspired by these creators. Everything we do is driven by our love for music. Discover, manage, and share over 35 million tracks for free, or upgrade to Spotify Premium to access exclusive features including offline mode, improved sound quality, Spotify Connect and ad-free listening. Today, we are the world’s largest global music streaming subscription service with a community of over 159 million users, including over 71 million Spotify Premium subscribers, across 65 markets.
Download the Spotify app via the Android or iOS app store or by heading to www.spotify.com.
#SpotifySouthAfrica – Facebook: @Spotify |Twitter: @SpotifySA | Instagram: @spotify